Email Marketing Tips, Softwares & Online Advertising Tutorials
When Google launched its new Retail Search product last week, it shed light on the retail industry’s abandonment issues, where merchants in the United States lose $300 billion in sales due to consumers being unable to find what they’re looking for. However, this is just the tip of the iceberg: Shopping cart abandonment, which occurs …
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Customer engagement is a critical factor in the success of any business venture. Your email campaign should serve two purposes: to promote your brand and to engage with your customers. As a business owner, it’s likely that you don’t have much spare time to devote to email marketing. However, if your customers aren’t opening your …
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GetResponse is one of the most widely used email marketing platforms for large businesses. With over 15 years in the industry, GetResponse provides over 350,000 customers worldwide with experience and reliability of service. They offer email marketing, newsletter campaign creation, social media tools, and marketing automation tools, among other services. Features and Functionality 1. Marketing …
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eCommerce SEO appears to be difficult. Especially if your website has a large number of products and is densely populated with visitors. A comprehensive SEO strategy for an eCommerce website takes a significant amount of time to develop; however, once implemented and targeted in the appropriate areas, it yields excellent results over time. Keeping the …
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Internet users are bombarded with information, and it is becoming increasingly difficult for small and medium-sized businesses to cut through the clutter and be heard. The chances of cutting through all of the noise in this crowded marketplace are extremely slim. The question is, what are you supposed to do? How do you go from …
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A winning digital marketing strategy can be one that will make or break a business. It does not matter the way or how awesome your product or service is. If you can not market it, then nobody will benefit from it. We know that right now the competition is really rife in the digital space …
As a small business owner, it is very important for you to know who your customers are, where your customers spend their time. What they are really looking for and then how your business can meet their earnest needs. Times have really changed and waiting for customers just to come to you is now no …
For a fitness app like the MyFitnessPal, it can be structured as the following: Messaging (the segmented value props, the promo, the FUD). It is vital to make sure that you have a channel specific approach. As each one of them will differ in creative best practices along side with the testing capabilities. What may …
Taking a look at this ever-changing world of the social media, it is quite very easy for you to fall off the wagon with all your social strategy. The steady stream of your new updates, the features, and the websites are just enough to make anyone business owner’s head start spinning. Still, for you staying …
I have never understood why the marketing budgets are not unlimited. To most of the business executives, certainly those that are on the financial side. That statement is probably sounding like heresy. But really, how is it that the ROI for marketing any different than the ROI for purchasing the capital equipment. That shows a …
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