The 7 Best Instagram Marketing Tools For Businesses

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It has been the fastest-growing photo-sharing platform since its inception. There could be as many as 111 million monthly active users of the fastest-growing social network by the end of 2013.

Instagram marketers have a plethora of tools at their disposal for increasing the effectiveness of their campaigns. In order to meet your specific business needs, these tools are designed with a unique set of features and attributes.

Regardless of your Instagram marketing strategy, one of these tools will help you take advantage of the platform and grow your business. So, here we go:

  • Hootsuite
  • Repost
  • Hashtracking
  • Minter
  • Tailwind
  • Grum
  • Over


Is one of the most popular and effective tools for managing social media. When it comes to social media platforms, this tool is fully compatible with all of the most popular ones. The benefit of this is that users will be able to access all of their social media accounts from a single place.

Hootsuite recently added a new feature to its platform that allows marketers to post content to Instagram directly from their dashboards. All social media channels can be scheduled in advance, not just Instagram, with the help of this tool.


Instagram’s Repost app allows marketers to avoid reposting content. When it comes to reposting user-generated content, Instagram currently lacks a feature. Marketers must first download the image, then upload it to their Instagram account to complete the process.

By using Repost, users can quickly and easily share any image or video to their Instagram account. A recommendation from the app is to credit the original poster when reposting content from another source. Reposting content increases visibility and promotes customer loyalty to your brand.


Analyzing the data generated by Instagram analytics is essential for an Instagram marketer. For them, the campaigns’ output must be scrutinized. Hashtracking is a useful tool for marketers who want to keep track of their campaign’s progress, analyze their results, and improve the content they’re delivering to their audience.

Marketers can use Hashtracking’s ColorTracking feature to group results according to the colors used in the content. It also identifies the color schemes that are most effective at boosting user engagement.


Minter, an Instagram analytics tool, is quite powerful. Additionally, it tells you about your competitors, which can help you better understand your own marketing efforts. Keeping tabs on the competition in Instagram marketing is no different than keeping tabs on the competition in any other market.

Using the app, you’ll have access to only a tiny fraction of what’s currently trending in your particular niche. It allows you to plan a more effective content strategy that is more likely to attract and engage your target audience.

Agencies running client campaigns can greatly benefit from the app. A PDF, CSV, Excel, or PowerPoint presentation can all be exported from Minter. You can even include your company’s logo in the reports generated by the app.


Tailwind is a Pinterest and Instagram marketing and analytics platform. You can run your marketing campaigns with Tailwind’s slew of content marketing tools including a scheduler, an analytics tool, social listening tools and a hashtag monitor. From a single location, marketers can now manage multiple Instagram accounts at the same time.


Unlike Hootsuite Grum is a social media content scheduling app that is used by many people. Instagram is the app’s primary focus. The app’s features will come in handy if Instagram is where most of your business takes place. Users will be able to schedule future posts on the app. App users have the option of having their posts begin with a user’s first comment.


For Instagram marketers, Over is a one-stop shop for all of their marketing needs. Markets can go full steam ahead with their marketing efforts thanks to the tool. In addition to editing images and adding text, the tool has a number of filters that can be used to do so. For those who frequently use Instagram Stories to target customers, over is a useful tool.

Using Instagram Stories to promote a business is a brilliant idea. The only thing that bothered marketers was that they couldn’t come up with enticing content for their customers. Marketers can easily create user-centered content with the help of a tool like ‘Over.’