Email Validation for a Better Customer Experience

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Email marketing is here to stay. It’s still a powerful way to reach your subscribers. While it is true that subject lines affect open rates, there are other factors to consider when sending emails.

Email validation is essential for high-volume email campaigns. Your emails may inform your customers of new brand developments.

They may also be used to alleviate customer concerns and enhance customer service. But how do you avoid jeopardizing your brand? You get this when you email a list of subscribers without verifying its accuracy.

Email validation is a must-do routine to ensure that your messages delivered to validate your email addresses. It ensures sender reputation, email deliverability, and campaign effectiveness.

You may not have considered it, but every message you send costs money, no matter how small, so sending a message to a fake email address wastes money. You can get email addresses by asking people to fill out sign-up forms, but this method is not always reliable.

Incorrect email addresses can be entered. Someone can give you a false address, or in the age of bots, a malicious email address. It doesn’t matter how you get a malicious or fake email address; what matters is that your subscriber lists aren’t tainted.

Email validation

A target audience is essential for any marketing campaign. From an email marketer’s perspective, the audience is the subscribers to your lists.

Your marketing campaigns will fail if your lists are of poor quality. The quality is determined by the audience data you gather early on.

You must collect valid email addresses. Email validation is the process of verifying the authenticity and validity of email entries in your sign-up form or database.

A basic email validation check can determine if an email address meets the required formatting standards for an authentic email. Email validation can also verify that an email box matching an address has been registered with the receiving domain.

Here are some practical ways to improve customer experience with email validation.

1. Supply chain

While you have many options for communicating with contractors and other third parties, email remains one of the most cost-effective and efficient. The supply chain is vital to customer satisfaction.

The timely delivery of raw materials determines customer satisfaction. The competition has seized control of the market, and a dissatisfied customer is unlikely to return.

You can easily communicate with your suppliers when the need to stock up arises if you have their correct email addresses. It costs money and time to send the wrong message to a supplier.

If you receive the wrong material because you sent an email to the wrong address, you are responsible for the return shipping costs and for the materials’ safety. You’ve lost customers due to bad service, and you’re paying for inefficiency that email validation could have prevented.

2. Addressing customers’ pain points

Customers can review your product in various ways, and negative reviews can harm your brand’s reputation. You can respond to these reviews online, but it’s best to deal with the issue one-on-one.

Email is ideal for this. But how do you do this without your customers’ email addresses?

Customers expect immediate responses to their issues, and having their email addresses helps. Assuaging their feelings prevents them from influencing other customers.

If you validate your subscriber lists via email, you may save money on acquiring new customers, as it costs five times more to acquire a new customer than to retain an existing one.


Aside from the customer experience, Simple Mail Transfer Protocol servers and internet service providers servers usually monitor email bounces. Poor bouncing results can harm your company’s reputation.

This impacts your processes and ultimately your customers. The good news is that you can outsource this task to reputable email validation service providers who use various email validation tools.

With email validation, you can avoid sending messages to non-existent or fake addresses. You want real, active email recipients.