Building a contact list is a vital step before launching email marketing campaigns to reach and connect with prospects and turn them into customers. To build an effective list, marketers must first persuade consumers to sign up, then keep their attention by sending engaging content that encourages them to open branded emails.
A company’s marketing email is ineffective if most recipients delete it or worse, mark it as spam. This wastes time, resources, and money.
Lets take a look at some tips for building a list that delivers results.
1. Capturing of Addresses With Engagement Tools
Some ideas work for many of our clients. First, create content (blogs, white papers, videos) that appeals to your ideal prospect. Utilize engagement tools to collect email addresses—pop-ups are annoying, but if you’re providing value, it’s irrelevant. Examine anonymous retargeting tools that collect website visitors’ email addresses.
2. Create A Company Blog To Educate Audiences
Expand your email list with a great company blog that educates your target market. Our email list is growing because people are interested in our content. It means our blog content has to be tailored to the exact right audience if they want to sign up for our emails.
3. Identify Your Ideal Client
The list cannot be banked. Marketers must be doctors. In the long run, it is better to solve a small group’s problems. So create a “ideal customer profile” for your target market. Then work on the message’s tone.
4. Create Better Content
It’s not uncommon for email lists to be small due to a lack of interest in the content being promoted. If you truly understand your audience’s goals, opportunities, and challenges, they will spread the word. It takes time, but it guarantees engagement.
5. Digitally Promote High-Value Content
Make sure your digital channels are promoting high-value content offers to grow your email list. Consider your buyer personas and what they need. Then promote this offer on your website, blogs, social media, SMS, and more. Qualitae content for Qualitae Contacts
6. Add a ‘Sign Up’ button to Facebook
A “Sign Up” button on Facebook adds value to an engaged audience. Create a CTA button at the top of your Facebook page to sign up your fans. Designers can also use the cover photo of the business profile to draw attention to the button.
7. Reward Existing Customers With A Coupon
An effective way to ensure that customers on your email list are interested in your products is to link an email sign-up to a coupon for website buyers. You know they like what you sell; if they sign up, you can target them more in the future.
8. Avoid spamming inboxes
Make sure you’re not just collecting email addresses to spam their inboxes with spam. Great content attracts the “right” people.
9. Use Giveaways And Referral Programs
Giveaways and referral programs can help you get the emails of potential customers who haven’t bought yet. If you promote a giveaway on social media or with ads, you can collect email addresses and follow up with them. The person who gave you a referral is likely to give you a referral.
10. Identifying Your Email Audience
Identify your audience segment and tailor your emails to them. Consider it from their point of view: Would you open this email? Is the email for retention, upselling, or prospects? Consider adapting these strategies to your target market.
11. Create in-depth guides for your website
The more in-depth the guide, the more traffic. Then you can subscribe them to a newsletter. These are the ideal customers to keep sending newsletters to because they came to your site looking for specific information.
12. Replace “opt out” with “opt in”
Encourage opt-in rather than opt-out. This puts the onus on the company to create compelling content that engages readers and does not feel like a forced corporate communication.