Unfortunate events occur such as flight delays, data breaches and negative press about companies. How you break bad news to customers can save or destroy the relationship. Here are some tips for navigating this delicate dance. Speak quickly and clearly Giving bad news to customers requires extra care. “Improper handling could worsen a situation,” said …
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How Many Marketing Emails Is Too Many?
Email is a vital marketing tool for many companies. While a single email may go unnoticed due to busyness or neglect, sending too many will result in the message being ignored, marked as spam, or blocked. So what? Let your emails be brief and direct According to Wilderness Times founder Mike Miller, if the emails …
4 Instagram Posts to Grow Your SMB Brand
Instagram is a powerful marketing tool for ecommerce businesses. Instagram attracts a young audience that is increasingly willing to engage with brands and even buy products directly from Instagram. 90% of Instagram users follow a business, and two-thirds say Instagram allows them to interact with brands. While there are numerous post formats to try, these …
How to Keep Social Media Burnout at Bay
Social media is a wonderful thing. On Facebook, you can organize get-togethers with your friends. Instagram is a great platform for sharing road trip experiences with friends. It is possible to increase the visibility of your company on Twitter. The possibilities are virtually limitless. Unfortunately, when it comes to social media interactions, it’s easy to …
Tips for eCommerce Multichannel Marketing
In a world where smartphones are ubiquitous and 76 percent of adults in advanced economies have access to unlimited information, it is no surprise that the future of marketing is online. A brand’s presence across multiple online and offline channels is essential for modern businesses. But many businesses aren’t taking advantage of it. Without cohesive …
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The Necessities of Outsourcing
It is a business tool that allows companies to hire amazing offshore staff at a low cost. You treat the staff like your own, except that the legal, back-office, and infrastructure are all taken care of. Businesses have been doing this since the 1960s. Outsourcing changes the foundation of employment norms. Offshoring, distributed workforce, call …
How to Incite Customer Satisfaction with Self-Service Support
Happy customers buy more. They come back for more, write nice reviews, and refer you to their friends. If you’re one of the lucky online retailers who has seen sales increase over the last year, you probably have more than ever, which is great. But new customers bring new challenges. For example, your customer support …
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How to Maximize Your Customer Service Team
A healthy business prioritizes customer service. Unfortunately, it’s often overlooked in favor of marketing, branding, sales, and innovation. But adding value to your customer service will benefit your company. 4 Tips to Improve Customer Service Your customer base determines your success. The best products in the world won’t matter unless your customers like them (and …
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How to Take Advantage of Co-worker Emails and Increase Sales Opportunities
Finding verified business email addresses of targeted prospects is a difficult task for busy B2B sales and marketing professionals. Obtaining co-worker email addresses makes the situation even worse for these professionals. Emails from co-workers? Why would I require such a thing? This is exactly what the majority of B2B sales professionals believe. This blog post …
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Generating Business Insurance Leads 20x Faster
Insurers for small businesses, retail establishments, manufacturing, healthcare, wholesale distribution, the service industry, and a variety of other industries rely on commercial insurance to protect their assets and protect their customers. This blog post will assist business insurance companies and agents in understanding how they can use a lead extractor software to generate business insurance …
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