The Roles of A Social Media Marketing Strategist

New job titles and responsibilities have emerged as a result of technological advancements and the burgeoning internet marketing industry. Of course, social media and social networking sites are the latest great internet trends, especially when it comes to internet marketing. Thus, many businesses hire social media strategists to manage this aspect of their marketing campaigns. …

How to select the most effective email marketing software

Email marketing software allows businesses to manage large-scale email marketing campaigns. A customer or prospect has opted in to receive email marketing, unlike social media or display advertising. Email marketing software manages contacts, email content, and campaign results. Features of Email marketing software Any worthwhile email marketing software will include a few basic features. The …

3 of the Most Effective Content Marketing Strategies for Startups

Content marketing is a low-cost marketing strategy for startups. With content marketing, startups can produce valuable content for their target audiences on a shoestring budget. Many startups have adopted content marketing as their primary marketing strategy to gain new customers. Nerdwallet, a recent IPO, has a valuation of over $1.5 billion. In its first five …

Improving Email Deliverability

After spending hours planning, designing, writing copy, programming, and segmenting your target audiences, you’ll want to make sure they get your email. Sadly, we’ve all had delivery issues. Most are due to bounces, unsubscribes, and spam filters. Email bounces are common in email marketing. Unavoidable, but you can maintain a healthy email bounce rate. You …