1. Build a great lead magnet.
What are the problem that consumers are facing in your niche? What is the reason why you got into business in the first place? You need to ask yourself these questions before you start building out your lead magnet. It is better for you to identify the problem or the pain points at the outset, the better you will actually be when addressing that with a solution in your lead magnet.
Another question is what type of lead magnet should you build? It could either be an ebook, a cheat sheet, checklist, or a video and others. Of course, it is not just only about the lead magnet. You will need to have a squeeze page that comes with sizzling sales copy to get your customers to drop into your funnel. But it all begins with a great lead magnet. The better your lead magnet, the more effective you will be at reaching your audience.
2. Using Facebook ads with re-targeting.
One amongst the most powerful methods that you can use to market just about anything you choose these days are the Facebook ads. With the Facebook, you can reach a very specific audience and this can be done very easily. You can target by interest, by age, by relationships status, by geographic location, and so much much more.
But the trick to getting great results is not just about click traffic. You’ll need to focus on the conversions and the re-targeting through your pixels. If you do not know how to install the Facebook Pixel on your site, then you need to learn how to do this right now. Even if you are not running Facebook ads, you can still build your audience with a pixel.
The Pixels track everyone that have come to your site, and you can start building custom audiences around them. For an example, if you are posting a content about “how to learn driving a semi-truck, and you are tracking your visitors with the pixels, you can now market the truck driving certification to those people who have already shown their interest in that particular thing already because they have visited that specific page. And your conversions will now skyrocket.
3. Use LinkedIn the right way.
Do you have a Linkedln account? Do you have a video on your profile in LinkedIn? Are you aware that you can add one easily? You can take the time to introduce yourself and your business here. You can link that to your profile description. This is a very easy way to market your business passively, and when you have done it right, it can lead to shocking results.
If you have many connections on the LinkedIn and you are not really posting on the platform, you should start immediately. You can reach much audience, especially when your posts and it goes viral. This is a great place that you can convey the entrepreneurial journey. Talk about your challenges and then you tell stories. The more effective your stories are, the larger will be your potential reach when you go viral.
You can reach out to other businesses also and you can collaborate with people of like-mind entrepreneurs on the LinkedIn. It is a “great go-to” resource for all business and so many people overlook this.
4. Create an affiliate program.
Most people do not understand the power that affiliate marketing has. Affiliates can give you a massive fuel for growth. But for you to approach the right partners is not always that easy. You need to have a good conversion if you really want the bigger affiliate to take you seriously.
I have found that you want to navigate the affiliate minefield it can be tricky. You need to be persistence and it takes a true grit to make it through. Most of us will get discouraged after experiencing a few setbacks, but you can not allow emotions to get the better of you and get in the way when it comes to affiliate. You need to build an affiliate program and start reaching out to potential affiliate who can be of assistance to you.
5. Use Email Marketing Sequences
The part of any good sales funnel is for sure an email marketing sequence. These are automated messages that will go out to your users once they subscribe to your list. Use your email sequence to build and to keep a relationship with your subscriber. Be authentic, be real and transparent. And convey your journey.
When you are sending broadcasts, split test. You should split test everything, in fact, You never can tell, who knows what is going to be the most effective until you start pulling the trigger and really test it out. This will help you to understand your audience responds to better, making you to become a better communicator, and better able to sell to your customers.