7 Instagram Story Game Ideas to Increase Your Engagement

Instagram Stories are a fun way to share information like daily updates or upcoming product launches. You can create and consume them quickly, and they are a great way to engage your followers. Instagram Stories has over 500 million daily users and has become a vital tool for digital marketing. Instagram Stories has endless engagement …

Which is the best? Tactical Marketing or Strategic Marketing

Choosing the right marketing mix is difficult for any company. Others may prefer to survey their options and build a thorough plan before doing much of anything. Tactical and strategic marketing are two distinct approaches. Knowing how to best leverage both is a huge advantage whether an organization is starting from scratch or simply trying …

Three Drivers of Email Marketing’s Evolution

Contents Automated marketing Permission and regulation of privacy Expectations of the user Automated marketing This technological revolution transformed email marketing from a labor-intensive, spreadsheet-driven manual process to a near-seamless production in which the majority of work is spent setting up background processes. Dashboards automate nearly every aspect of email marketing, from acquisition to message creation, …

Want to be true customer-centric? Build relationships with CX

Contents Introduction Customer-centricity necessitates CX Making a successful model Measurement Introduction To be ‘customer-centric’ means putting customers at the center of all decisions. A customer-centric organization uses experiences to build lasting relationships. Rawnet’s Nick Phipps investigates. According to a recent Econsultancy report, being customer-centric is the most important characteristic of a “digital-native” business. Customer-centricity goes …