Author Archives: admin

The Business Value of Cybersecurity

As more businesses move online, the potential for cybercrime has grown exponentially. As a business owner, you must take cybersecurity seriously. Many business owners are opting to hire dedicated staff with cybersecurity degrees and experience to help protect data. Here are some facts about cybersecurity and why it is vital for any business. What’s the …

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Focus on Your Relationship When Engaging Customers

Imagine proposing on the first date. Or inviting them to meet your family? It’s out of order, but it’s often how we treat our customers. We deliver information and offers to our customers based on our relationship goals, not theirs. So treat customer marketing like a first date that turns into a long-term relationship. Unfortunately, …

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Email Validation for a Better Customer Experience

Email marketing is here to stay. It’s still a powerful way to reach your subscribers. While it is true that subject lines affect open rates, there are other factors to consider when sending emails. Email validation is essential for high-volume email campaigns. Your emails may inform your customers of new brand developments. They may also …

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Paid Email Programs: Extend Your Reach and Get More Leads

An integrated lead generation strategy should include paid email programs, or sponsored emails sent to high-quality targets. They broaden your reach, attract new customers, and build your database. Choosing a reputable paid email vendor and getting a good return on your investment are two potential pitfalls. Use your email programs wisely and avoid potential pitfalls. …

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How to Nurture Existing Customers with Drip Campaigns

Many marketers understand the power of automated drip campaigns to move leads through the sales cycle. Successful marketers know that drip campaigns are the best way to nurture existing customers. Why? Smart marketers know that selling to existing customers is easier and cheaper than generating new leads. Isn’t it much simpler and more According to …

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4 Essential Email Ingredients

Objective/Strategy and Timing Objectives/Strategy are the cake’s flour and email’s foundation. We send emails for many reasons: welcome, abandoned cart, discounts, reengagement, new content, newsletter, and so on. But it’s vital to understand your underlying goal. Why are we emailing? Does it help our audience? What are we trying to say? What are my email …

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Things to Note About Email Authentication Protocols: SPF, DKIM, and DMARC

Email marketing is vital to today’s business growth. Email is currently the most widely used marketing channel, with over 4 billion users worldwide. Because of COVID-19, consumers are using email more than ever. This is why over 60% of consumers prefer email communication with their favorite brands. These emails can only convert if they reach …

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