Email has repeatedly proven to be one of the most effective marketing tools. But, because it’s been around for a while, not everyone agrees it’s necessary.
Before committing resources to any strategy, your company’s decision-makers want to know what results they can expect. Before committing to a marketing strategy, stakeholders will want to know the potential business impact.
And selling email marketing value to someone who doesn’t do it every day can be difficult. Email marketing has been around a long time compared to newer digital marketing mediums.
But we’re here to tell you that’s not the case. This post will help you convince a client or internal stakeholders that you should invest in an email marketing strategy.
Are email marketing campaigns worthwhile?
Email marketing is one of, if not the most profitable marketing channels, with a 3600-4400% return on investment. For every $1 spent on email, that’s $36-$44.
If you’re not sure, that’s a great deal! With results like that, email marketing is a must. Not as an afterthought, but as a serious focus.
While other channels like social media can help raise awareness and engagement, they don’t always drive revenue like email marketing does.
Email can help small business owners and enterprise marketers alike. Unlike some more advanced marketing tactics, email marketing (and even email marketing automation) is simple to implement.
Why is email marketing so effective?
There are several reasons why email marketing converts so well. Here are some advantages of email marketing over other media.
1. Fits into a larger marketing strategy
Another appealing feature of email marketing is its adaptability. You can use email to coordinate with other marketing tactics like content marketing, SEO, and PPC ads.
2. Trackable
Unlike other media, email is easy to track metrics and results. Open rates, click-through rates, and unsubscribes are all easily tracked in your ESP’s reporting tool.
3. Reached mobiles devices
Most internet traffic is generated by mobile devices. People are on their phones a lot in 2021, and email is the perfect way to reach them.
85% of users check email on smartphones. Few marketing channels are as certain to reach someone where they are.
4. Customizable
Email allows you to personalize your messages better than other mediums. Rather than sending the same message to everyone, email allows you to customize your message.
Building audience segments and automating steps allows you to send the right message to the right audience at the right time.
5. Cost-effective
Email marketing is cheap compared to other marketing methods like advertising. The only costs associated with email marketing are an ESP and the labor involved in creating campaigns.
There’s no limit to how many emails you can send — newsletters included. Transactional emails, customer retention emails, new product launch emails, follow-up emails, etc.