Let’s look at seven proven techniques to increase traffic to your online store and build a devoted following.
1. Optimization of Voice Search and Shopping
Voice commerce sales are expected to grow by nearly 2,000 percent by 2022, reaching $40 billion. Without voice search optimization, you may be losing sales.
You’ll need to undertake some major SEO to have your digital store found by voice searches. Top three search results or featured snippets for voice searches.
Because most voice searches are questions, having more question and answer content on your eCommerce website might help you rank higher. A FAQ page or section can help even more.
2. Improve Product and Category Pages
This is a basic but crucial guideline for eCommerce sites. Because there are so many product and category pages, many online store owners are lazy with SEO. To increase your search results and rank higher for your chosen keywords, you must optimize them.
Use Google Analytics to discover where your product pages rank presently. Revise any that are on Page 2+ to boost their rating. Pay close attention to your category pages, since they can be a major source of site traffic.
3. Creation of Content About Popular Products
Nowadays, consumers want more than just an internet store, thus you’ll need to include content like:
- Product reviews that inform customers about your goods.
- Blog posts about the store’s owners.
- Instagram photos of real people utilizing the products.
- Unboxing videos that hype upcoming product debuts.
Content marketing brings massive traffic to your online store. Spend a few minutes every week or month creating some to attract more visitors to your site, even if they aren’t ready to buy.
4. Exclusive Promotions
There are numerous ways to thank loyal customers on your eCommerce business. For example, you may give email subscribers a discount code just available to them, or invite them to a sale before anybody else.
By limiting access to a promotion or sale to a specific audience, you ensure customers get the greatest prices first. Plus, you’ll cause FOMO (fear of missing out) in others who could’ve gotten early access if they’d registered early.
5. Customize Recommendations
Personalizing product recommendations can improve sales and revenue while increasing site visitors. You can display product recommendations based on a customer’s past purchases or browsing patterns.
Add a “other shoppers liked” section to highlight related products they may not have considered. Based on subscriber data and email segments, make product recommendations in your email newsletter. Add product details to related hashtags on social media posts to attract buyers.
6. Publish UGC (User-Generated Content)
With UGC, you may boost your trust factor with people and improve your client experience by leveraging social proof. Use USG in social media posts, blog entries, product reviews, unboxing videos, customer reviews, and more.
7. Include Video
Everyone loves them. You can use it for your eCommerce store. Create video content to target a new audience for your online store. Use YouTube, Vimeo, and other online video sharing services to share the videos. People will like viewing video reviews, unboxing videos, and product demonstrations.
It’s hard to stand out with so many websites offering online stores. Use these proven strategies to increase traffic to your eCommerce site. You’ll get more traffic, more clicks, and more repeat consumers for your online store.