Three Account Based Marketing Trends To Follow

This is a trend that is perfectly in step with times. The Account Based Marketing (ABM) is fast becoming one among the dominant forms of marketing today, and with a very good reason; in this age where the marketing is ever present, the mass marketing efforts are counted as less effective than the individual marketing that is targeted at specific potential customers. Viewing from an individually tailored marketing efforts, messages can be more targeted and avoiding some of the stigma from the marketing saturation in today’s world.

While ABM is recently trend in marketing, within the ABM walls there are also some trends. With this in mind, here are 3 of the ABM trends that are taking place.

1. Multichannel Presence in ABM

Historically, ABM has focused more on a one to one interactions with leads in the form of the “in person meetings“, and connections at the trade shows. But a recent study of Gartner showed that only 17% of the typical B2B buyer’s time goes toward meetings with the suppliers.

For you to get around this, the ABM marketers are now leaning more on a multichannel approach to be of help them in the lead engagement. This includes various platforms such as the LinkedIn and Twitter, as well as other social media platform. It also displays more off of live chat that is baked into a company’s website, and the usual suspects such as the text messages, the email and calls (Zoom calls for just now, mostly).

It is studied that through a multichannel approach, ABM can get this one on one time with prospects even if the traditional methods have been reduced by the typical lead.

2. Sales Teams Are Driving ABM

The line that is drawn between sales and the ABM is a natural small one since the ABM is an effective link that is between the two separate parts of the process of buying that is the sales and marketing. Since the division between sales and ABM is so small, sales teams are now starting to take a more active role toward the ABM account selection.

This trend is making more sense since sales teams already are aware of which prospects should be targeted. For these sales teams to work effectively with marketing on the ABM campaigns that facilitate the closing of the sale is a really huge asset in the sales process. It also helps marketers to show value, since the efforts of ABM are more easily tied to sales results. The sales team will still take the credit, of course, but marketing can point to ABM’s role in the sale easily.

3. Quantity is a Primary Metric for The Performance of ABM

While alignment of ABM with sales is helping marketers display the impact of their efforts, overall the metrics of ABM success is still revolving around volume. The B2B marketing executives are now overwhelmingly making use of quantity as an indicator of ABM success.

Specifically, the net new accounts engaged, also the number of qualified accounts, the account engagement score and the pipeline velocity are some ways that marketers show ABM effectiveness in this time

The focus on quantity is currently putting extra emphasis on the B2B data providers so that the ABM gets a wider pool of potential targets to help generate these volumes. Good B2B providers of data are the fuel that is driving many of ABM success efforts, since it is these providers that are generating the means to engage across various different channels and reaching prospects more easily as a result of an accurate contact information.

7 Tips on How You Can Write a Cold Email

There are different types of cold emailing tactics and strategies on the internet. Here we have the best tips we have gathered for you to use in writing a cold email:

1. Focus on The Prospect

It is pretty nice to talk about yourself and your company you know also, discussing all the good things you feel or think. However, this can hurt the chances of getting a good response from your prospects.

There is a fine line between the introduction of yourself and the spitting out of your spiel to someone you just met. You must keep in mind that these people may not know about you. So, if you do not offer them anything of value, they may not care about replying.

Now, the best thing for you to do is introduce yourself politely and be brief. After that, you can then focus the spotlight mainly on them. Tell them how they can benefit from your products or services, how it can make their brand or life better. Make them feel that you are genuine about helping them.

2. Be Slow but Sure

I know that it is very tempting to just schedule a meeting with your receiver. I mean, that is the whole reason why you are sending a cold sales email. But before you do this, ponder on these words: “Slow and steady wins the race.” And you have to agree with this.
So make sure to take it slow. Talk to your prospect like you are meeting someone for the first time in person. No need to rush it!

3. Craft a Winning Subject Line

The cold email subject line is very much important as the email body. They would not bother to read your message if your subject line did not catch their interest.
You can make use of some cold email sample as a guide, but make sure you test it yourself.

Put this in mind that you won’t be getting a response if they did not even click on your email. So, make your subject line very unique, personal, and interesting.


4. Research About Your Prospects

Before you start reaching out to anyone, make sure that you have done your research. You don’t want to start making your conversation awkward by mistaking them for the opposite gender or calling them a name that is not theirs.

Take note that everyone on your list can be converted into a profitable customer. But if they realize that you didn’t put any effort into collecting their information, they may just quickly press the delete button without considering to read your entire message.

5. Personalize Cold Email Prospecting

Let us say you have succeeded in creating a cold call email template, it would not be as effective as you do not use personalization strategies. And this is not just about “[Insert First Name]” the type of personalization. You have to do better than that!

In the previous tip, you were told about doing enough research on your prospect. Now is the perfect time to make use of the information you’ve collected to your advantage.

6. Offer Value

You should be excited about your offer because it’s good. But, no matter how it is beneficial and people do not realize its value for them, then your company will not go anywhere. You should make your prospects aware of the value and possibilities that your product or service has to put on the table.

Now, the challenge is for you to give them a reason for change. You should be able to convince them that changing is better than staying stagnant.

7. Respect Your Prospects

It is frustrating when you don’t get a response. Some if your prospect may even give you one good response and then they’ll decide to be cold at you again. Well, that happens!

If you do not get a reply, that does not mean you should immediately do a follow up email right away. You need to give them some space to think about it because when you do, they are less likely to ignore your offer.

4 Tasks That You Can Engage in To Save Your Email Marketing Campaigns

1. Talk to Your Customers

Marketing always was and will always be about the customers, there is no way this fact can be denied. There are countless ways of connecting with your customers these days, content marketing and social media being a few of them, but email is usually the major one out of all that plays on the more personal level. And there is nothing that is more dissatisfying than seeing a corporate email that is only bent on selling something to you.

When you are sending a new campaign:

1. Always salute your customers by their first name, which means that you need to find a way to get their name as well. It brings a nice and a personal touch.
2. Don’t over drag the email for long and the only you do is try and sell something at the end. You need to bring something of value to the table.
3. You need to give them a good initiative so they can continue reading the email at the top, rather than the bottom.

2. Optimize the Email Experience

The mobile experience can now make provision for just as many features and the possibilities as a full blown desktop computer, with this in mind, the mobile devices usage for business and personal needs has dramatically increased over the last few years, even months. And with that in mind, we need to be very sure we’re catering for our mobile users the same way we are to desktop users.

The mobile device is going to require a good responsive email design usually that can naturally adapt to the wants of the mobile device. The impact that responsive emails have in terms of open rates, and the conversion rates, is very huge to miss out on.

3. Test What Works

In development, programmers do carry out test for their applications to check against common errors and the performance optimization, now in email we can also use testing to test what can work best for us and our subscribers, including the titles we choose to have, the email design, and the overall email experience we provide. It is so easy to get started.

The testing you do allows you to compare and contrast different kinds of elements of your email campaigns to view how they can impact your subscribers’ reactions to them. You can develop a hypothesis about what you have calculated will occur, and then you formulate a test and find out what has really happened.

4. Email Campaign Frequency

The last task on our list right now is actually less a task, but it is more of a reminder to those people who are eager to start building their email list as quick as possible. It’s much easy to get carried away with having access to so much people at any time of your desire, and sometimes we may feel that when we send out a few emails a week it is going to increase our conversion rates significantly, this is not true at all. Before you start sending your mail you should tailor out your strategy. Either you want to be sending your mail weekly or twice a month. It is possible you can do a survey to get your subscribers view. Most times twice a month is enough to capture the attention of your customers and your to be customers.
Note: Frequent mailing is not advisable, it may bore your subscribers.

 

Making your email marketing campaign successful (Dos and Don’t)

Is Email Marketing Dead? Statistics Say: Not a Chance.

While nobody starts out thinking about the failure of their email marketing campaign, the truth of the matter still remains that it’s not as simple as for you sending an email to thousands of people.

Success takes real work, even with a simple idea — there are still steps you have to take in order to ensure you have your desired outcome. Having this goal in mind, here is a list of the dos and don’ts of a successful email marketing campaign.

 

1. (DOs) Determine who will be on the receiving end of your campaign

Before you get started on an email marketing campaign, you must determine your target. To this end, you will have to build an email list that will include people who have interest in your products or services. But the question is how do you get their email addresses to start with? The solution is very simple: just invite them to subscribe on your website, either by making use of a subscribe button throughout your site or you can get them with an exit-intent popup that will give them option prior to leaving a webpage.

 

2. (DOs) Set goals for yourself and your campaign

One of the first things you should do when you want to run a successful email marketing campaign is for you to set goals. Ask yourself questions like “what i want to achieve and how do i plan on doing it”. Some of the most common goals that you can use for an email marketing campaign are the following:
A. Attracting new subscribers: You can do this by simply letting people know about your business and the value you are offering, which will then bring about a relationship with them.

B. Increasing engagement: Regardless of the fact that you want to make a sale or promote any the services you offer, this goal focuses more on your viewers interacting with your website content, which includes any of your business information.

C. Providing value to existing customers and subscribers: What is that thing that you would like to offer to your loyal customers? Whatever it is, inform them!

D. Bringing inactive subscribers back into the fold: Have you ever noticed any decrease in traffic to your website? Inform your inactive subscribers of what you’ve been up to and let them know about any new services or products that you are offering.

 

3. (DOs) Use technology to your advantage

One of the best ways that you can create a successful email marketing campaign is for you to use technological tools that are available to your advantage. These tools, such as the analytics, templates, automation, software integration, and workflows (among others), will help you to send some promotional emails, target emails by demographic, segment for your audience, schedule updates, and quick respond to your customers, all of which are the basis to have a successful campaign.

 

4. (DON’T) Bombard your readers

While the process of following up on your initial email will show you are invested in your business and your subscribers, you sending too many emails will just turn your readers off and they won’t have interest to what you have to offer and that will ensure your all the mailings you send them end up in their spam folders.

A good way for you to plan the number of emails that you send is to wait for 3 days after sending the initial one. Once that is done, you can for wait 3 weeks before you can send another one unless your reader answers with some specific questions, in which case, you should respond immediately.

 

5. (DON’T) Overuse images

It is a common knowledge that majority of the emails that people open are on mobile devices, and because of data usage limits, many people will just disable images on their phones.

Additionally, images most times take a long time to load, and you will not want your reader’s initial interest to just wane as they wait. So, you can add a couple of images, but just make sure that your message gets across in text form.

 

6. (DON’T) forget to add a call to action

A call to action can be just as simple as taping on a link that will lead to your website or just filling out a subscription form for simply for future content on your site.

No matter how compelling, great, or engaging your email is, if you do not add an actionable link it can lead to failure. After all, just a single email is not enough for your readers to see everything you have to offer.

5 Reasons You Should Start Making Use of Email Marketing For Your Business

Here Are 5 Top Reasons on the importance of email marketing and how they can help your business:  

1. Staying in Contact With Your Audience

Emails have the ability of keeping your customers informed. Consumers can of check their email when it is convenient for them. It will give them a feeling that you have them in mind. This email can be very simple as saying: “Hi, you’re on our mind, here is a special offer!” or “Here is an update on what has been on here in this recent weeks.” Those that have signed up to your email list already have made a commitment to receive these notes. So they will likely enjoy these emails (as long as they have something worth reading) and it will boost the engagement with your customers.  

2. Increasing Brand Awareness

Social media isn’t the only platform that helps to promote a company’s brand awareness. Possessing a prospect or customer’s email address only means this one thing : and that is they have showed a level of interest in your business. Email marketing gives you the ability to increase that interest level, that brand awareness, by staying top on their mind, it now depends on your relationship with them.  

3. Reaching Customers in Real-Time

According to Litmus company’s survey, 54% of all emails were opened on customers mobile device. This is significant and should come into play when you are planning any marketing strategy. Many and more consumers are using their mobile devices to access not only their emails but all other types of media and information. Not only that, if you have well-designed emails it’ll produce higher conversion rates on mobile than any other medium.  

4. Everyone (Almost) Make Use of Email

A “Hubspot” research and survey confirmed that about 91% of consumers make use email. That alone should be enough to convince you to make good use and also explore the tool. Unless your industry are accounting for the remaining 9% (hint: it doesn’t), email offers an incredible opportunity to help you to reach customers. Not only that you can provide your consumers with new products, discounts, specials, and more, but they can also share and forward those emails to anyone they’d choose to. A good email marketing strategy is to encourage customers to share the tabled offers as much as possible. Remember brand awareness? The Email business is very big especially in the B2B world as it one of the most prominent form of communication for about 73% businesses.  

5. It’s Affordable

Yes, we know you have been waiting for us to address this one. You can actually get to a large number of consumers for just some less pennies per message. The cost per (possible) conversion is very low with email marketing, It is hard to believe that every company will not participate, or engage more often. Email marketing services like the “SendGrid” will only cost you $0.0006 cents per message at their Platinum Marketing Email level.

The Mail Chimp allows you to send up to 12,000 emails a month just for free. They also have offers for larger monthly plans for businesses that are growing bigger with up to 600,000 subscribers and also high volume sender plans for anything over that. Another email marketing company, is the “Vertical Response“, they give free email offers free email marketing up to 4,000 emails in a month and up to 1,000 email contacts. They also offer higher-volume senders subscription services. According to “Shout It Out” Designs, your company would spend need for per year about 152 hours to manage the campaign at a 15,000 email database. This would include drafting, writing, sending, scheduling, etc. of the emails, also including answering any questions about what the company offers, and the database maintenance: deleting and adding members, updating information and other tasks.

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How To Extract Emails For Cold Emailing

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What is Cold Email

A cold email is an unsolicited e-mail that is sent without any prior contact or notice and without intention of spam. It is also regarded as the equivalent of cold calling in email form. Cold emailing is a form of email marketing and it is different from regular, transactional and warm emailing.

How to Write Cold Email

Here are some of the proven ways to write a cold email.

Step 1: Edit the “from” line

It may come to you as a surprise that editing the “from” line is written as a separate step in this section. It simply shows the message recipients who exactly sent them the email. it is a part that fuly affects their first impression. What follows is that they would decide whether they open the message and read it or whether they would put it in the trash and forget about it.

Step 2: Write a very intriguing subject line

The second step here is to write a very captivating subject line. A cold email subject line could be seen as the key that opens the door to our message. Our prospects form their first impression of us while they are reading the subject line.

A cold email subject line could be seen as the key that unlocks the door to our message. Our prospective clients would form their first impression of us while the are reading the subject line.

Step 3: Propose some value in your pitch

Here comes the part where you would tell the message receiver what you want from them, or in other words, the so-called business pitch.

Step 4: End your cold email with a call-to-action

At this point, you are almost done. You just need to write a call to action (CTA) that would convince your prospects to do what you ultimately want them to do with your cold email.  Anything you’re ready to take care of. Any action you want them to perform in the end. Keep it simple and straightforward.

Step 5: Polish your cold email signature

And here we come to the last but not least, the often and widely ignored signature. The signature is a fully-fledged part of our message and we cannot afford to ignore it. It should tell our addressee who we are and where they can find more information about us and/or about our company.

Is Cold Emailing Effective?

There is no specific answer to this because there are bad cold email and good cold email and this is what determines if your Cold email would be effective . While bad cold email annoys and frustrates the reader and make them trash the email before getting your CTA a good cold email can add value and, eventually, get the reader to follow up with your CTA and generate revenue.

Effective cold email’s shares several characteristics an some of them are: 

1. They are based on data-driven consumer research.

2. They are Tailored to recipients.

3. They are focused on delivering value to the user.

As a supplement to several inbound methods, cold email supports highly targeted account-based marketing campaigns that can also help scale growth with larger efforts that depend on automation. 

Extracting Email Addresses For Cold Emailing

This is a simple task. Simple visit google.com

  1. If you want to extract yahoo email addresses with the name Sam on Facebook. Type: site:facebook.com @yahoo.com Sam on google search.
  2. If you wish to extract say gmail addresses from twitter.com, simple type: site:twitter.com @gmail.com Linda
  3. Location can be used in place of names such as: site:instagram.com @gmail.com New York

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