As a small business owner, it is very important for you to know who your customers are, where your customers spend their time. What they are really looking for and then how your business can meet their earnest needs. Times have really changed and waiting for customers just to come to you is now no …
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Creative is the critical X factor
For a fitness app like the MyFitnessPal, it can be structured as the following: Messaging (the segmented value props, the promo, the FUD). It is vital to make sure that you have a channel specific approach. As each one of them will differ in creative best practices along side with the testing capabilities. What may …
Knowing the Social Media Marketing
Taking a look at this ever-changing world of the social media, it is quite very easy for you to fall off the wagon with all your social strategy. The steady stream of your new updates, the features, and the websites are just enough to make anyone business owner’s head start spinning. Still, for you staying …
Some CEOs Give Marketing A Blank Check Why?
I have never understood why the marketing budgets are not unlimited. To most of the business executives, certainly those that are on the financial side. That statement is probably sounding like heresy. But really, how is it that the ROI for marketing any different than the ROI for purchasing the capital equipment. That shows a …
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Authors Essential Questions
Many of us dream of becoming an author someday, but when our fantasies now turn into reality, it is possible we may get stuck. How are we going to find and reach our audiences so that people can discover and buy our books? Even if you have only just started daydreaming about your book, …
A Close Look at Demand and Brand
For the modern marketer, the generating of awareness and driving the demand generation efforts should never be seen as simply mutually exclusive. Just like a game of the heads or tails. Why? Because the modern marketing can actually accomplish much more with both of these goals. Building the brands by means of advertising, while they …
Marketing is Not a Guessing Game
The Marketing a guessing Game? A question to be asked: Is the marketing ever a guessing game, and did the companies get successful out of just sheer luck? A deceptively simple part of every business. The marketing is in its simplest form all of the activities. That is targeted at converting individuals and/or the businesses …
Marketing Automation The New Whale Oil
It is seen recently that the marketing automation has stolen the show and is currently the new whale oil. A marketing automation solution is known to be the most critical enabler of the crucial customer insights. That fuel delightful customer experiences and then define a brand. Data Grants Power Marketers must remember that the data …
Faster Change of Time
The Partner marketing programs are also expanding to give support to relationships with new categories of partners. “I think that our worlds are now coming together,” says Liz Fuller from Citrix. “Customers are really demanding it. I cannot begin to imagine being a customer and then saying, ‘I understand everything that I need to possibly …
Times are Changing Faster Than Ever
Increasingly, the tech companies see the benefits of them partnering in their go-to-market strategies. The partnerships allow them to better pursue revenue opportunities and also to deliver solutions much more effectively for their clients. At the heart of many of these relationships there sits partner and the alliance marketing teams. Teams that are working hard …