Marketing is Not a Guessing Game

The Marketing a guessing Game?

A question to be asked: Is the marketing ever a guessing game, and did the companies get successful out of just sheer luck?

A deceptively simple part of every business. The marketing is in its simplest form all of the activities. That is targeted at converting individuals and/or the businesses into customers and the driving of profit. Marketing involves the research, the product development, the promotion and the pricing strategies. That is required to position the products and services in the marketplace. And to motivate target audiences to make a purchase.

Distinguishing Market

Marketing is simply what distinguishes the product A from B and it is the secret sauce of successful businesses. Whether your business has for a long time existed, either for years or it has just recently started. For you finding the most effective marketing strategies is really critical – small and large. Taking it from the market stalls in Idumota, in Onitsha or in Kano to the sleekest boardrooms, all of the businesses depend on marketing. While the market person might be ringing a physical bell in an attempt trying to sway those passing customers. Those large corporations also are ringing bells using their marketing materials. Marketing requires very careful planning and strategy to ensure appeal to the intended target audience. The most successful marketing campaigns do not just happen like that – they are been planned down an inch.

Marketing is not just one size, one community fits all:

Once only a one-way conversation, marketing just continues to evolve and to be redefined so to possibly fit the current generation. The average consumer is currently defined by the personal characteristics. And also defined by their ‘digital tribes’ in this our increasingly hyperconnected world. The local context matters a lot. The nuance of who and where, is very essential in crafting a successful marketing campaign. When Nike had to release an advert, it will deploy quality visual imagery and inspirational messaging to the audience. Just to capture audience attention in most of the western countries. Yet that same unchanged method sparked outrage in Japan.

What is marketing? The definition of marketing that many marketers learn as they start out in the marketing industry is: simply putting the right product in the right place, at the right price, and at the right time.

The 4Ps of marketing is known to be a model for enhancing the components of your “marketing mix” just the way in which you will take a new product or a new service to the market. It helps you to define your marketing options in terms of the price, the product, the promotion, and the place so that your offering meets a specific customer need or demand.

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