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Contents Introduction Customer-centricity necessitates CX Making a successful model Measurement Introduction To be ‘customer-centric’ means putting customers at the center of all decisions. A customer-centric organization uses experiences to build lasting relationships. Rawnet’s Nick Phipps investigates. According to a recent Econsultancy report, being customer-centric is the most important characteristic of a “digital-native” business. Customer-centricity goes …

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Customer experience (CX) design emphasizes brand-consumer interactions at every stage of the consumer journey. This begins when someone discovers a new brand and continues long after the purchase. Top brands create sticky customer experiences that keep people coming back for more. This is important in the age of the consumer power. Why is a sticky …

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Brands that were ahead of the curve reaped the rewards in the last two years. Many executives now recognize the value of digital strategies, but some were unprepared to respond quickly enough, leaving them exposed. Sadly, some organizations still believe they can do it rather than must. In most industries, digital transformation is a matter …

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Is it true that email services are dominated by a few large names? You may be surprised to learn how competitive this market is. To learn more, read more Is the Market for Email Services Competitive? When you consider the email marketing services available, you’re probably thinking of the same names. We’re discussing Gmail and …

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Undoubtedly, the business’s success depends on gaining and keeping customers. Still, entrepreneurs tend to focus on acquisition rather than retention. In this article, we will discuss why businesses should focus on e-commerce customer retention. But before we get into the reasons why customer retention is more important than acquisition, let’s look at some basic facts …

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Selling an experience, not just a product or service, is the motto of digital marketing companies. In digital marketing, social media isn’t a choice, it’s a requirement. For digital marketing to be successful, social media platforms are essential. Big business goals can be easily achieved with effective social media marketing, so ignorance is not an …

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It is now impossible to overstate the importance of digital marketing to any business’s success. Around the world, powerful and successful companies are carving out virtual space to respond to customers and build connections with industry leaders. In fact, when it comes to digital marketing, tools are vital, and marketers rely on flawless job completions. …

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Every content marketer has one big question: is quality or quantity more important? You know you need to produce a lot of content to keep your audience coming back to your site. If you want more visitors, you should write guest posts, post on social media, and comment on forums. You can’t stay on schedule …

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Digital marketing is constantly evolving, as new opportunities for marketers are created on a daily basis by innovation. Along with it, your efforts and strategies must evolve and change in response to technological advancements in order to stay one step ahead of your competitors. You can try online courses to hone your marketing skills. Meanwhile, …

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SEO (search engine optimization) is an effective way to increase online traffic. If you use it correctly. Nevertheless, ignoring it now would be a mistake. Whether you want to generate more leads, increase brand awareness, or sell a product, this is an essential marketing component. It improves the website’s visibility in the SERPS, resulting in …

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