4 Essential Email Ingredients

Objective/Strategy and Timing Objectives/Strategy are the cake’s flour and email’s foundation. We send emails for many reasons: welcome, abandoned cart, discounts, reengagement, new content, newsletter, and so on. But it’s vital to understand your underlying goal. Why are we emailing? Does it help our audience? What are we trying to say? What are my email …

Things to Note About Email Authentication Protocols: SPF, DKIM, and DMARC

Email marketing is vital to today’s business growth. Email is currently the most widely used marketing channel, with over 4 billion users worldwide. Because of COVID-19, consumers are using email more than ever. This is why over 60% of consumers prefer email communication with their favorite brands. These emails can only convert if they reach …

3 Newsletter Engagement Tips

What do you know about newsletter? Newsletter are a versatile marketing tool. They aid in product and sales promotion. They also help create natural client touchpoints. This direct access to customers’ inboxes makes email newsletters so effective. A newsletter has several moving parts to keep track of. Content is vital when promoting a new campaign, …