How To Conduct A Social Media Audit In Less Than 30 Minutes

It’s no secret that today’s businesses should have a social media strategy. However, we frequently observe businesses improvising with little or no planning. You may have inherited your social presence from someone who “winged it.” Perhaps you haven’t had the opportunity to sit down and analyze what’s working and what isn’t. In either case, a …

The Role of SEO In Digital Marketing

Digital marketing is the use of digital channels to market and publicize products and services.  These efforts are utilized to stimulate the target audience’s interest and turn it into sales opportunity. Digital marketing includes things like search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, social …

How to Improve Email Marketing Efficiency

Are you effectively capturing email consent from customers and prospects? Is your marketing campaign targeting effectively? Is your team aware of how ISPs classify email senders as spammers? Do you maintain a clean list? These are important questions to ask if you rely on email to generate leads and revenue. Here are four suggestions to …

Everything You Need to Start Your 2022 Marketing Plan Today

Gary Vaynerchuk is one of the Internet’s most admired entrepreneurs and investors. He is known for his successful business ventures. He has written six books on business and marketing. His latest book is about EQ, business, and marketing. Leveraging emotional ingredients in business is the focus of the book “Twelve and a Half”. Businesses want …

Three costly customer experience blunders

To grasp great customer experience (CX), one must first grasp the pitfalls that prevent successful implementation. Because no initiative, even one from the C-suite, can fix the costly mistakes that keep your brand from meeting your customers’ expectations. Let’s take a look at the following three biggest CX mistakes to avoid. Focusing on Transactional rather …

How to Use Social Media in Email Marketing

Encourage your social media followers to join your email list Share your subscriber list on social media Use a referral marketing incentive strategy Use social media ads to retarget active email subscribers Run social media contests to build email lists Use targeted email or social media campaigns Addition of live social media feed in your …