Content marketing, in addition to influencer marketing and paid outreach, has the potential to revolutionize link building. Regardless of the industry you’re targeting with your SEO campaign, content marketing allows you to build high-quality connections.
Forget about guest blogging initiatives and data-driven infographic distribution; content marketing has evolved. In a variety of ways, content marketing may help digitally savvy companies build high-quality connections. Here are a few examples:
- Case Studies
- With Easy-To-Understand Text
- Product Reviews
- Infographics
- Whitepapers
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Case Studies
In a case study, you explain how you used people, tools, and procedures to help clients achieve their business goals. Case studies on social media platforms help you build a community of people who appreciate your perspective.
Case studies that are insightful, data-driven and thoroughly cover the procedures can be submitted to editors of major publications. Professional assistance and resources they may refer to on a regular basis are top priorities for them.
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With Easy-To-Understand Text
Discovering trending subjects and reading insightful blog posts are popular pastimes for many. List-based material, such as how-to instructions and top ten lists, has a tendency to pique the interest of users quickly. There is usually a higher level of interest in niche-specific, hard-to-find topics. They not only help gain more traction, but they also increase the likelihood of making new connections.
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Product Reviews
Most of us buy things and put them to good use. An honest evaluation of these products generates the most backlinks. The more we write about the software/products and programs we’ve used, the more people appreciate reading about them. Please don’t just copy and paste your own review, but rather write it from your own perspective and give it the attention it deserves.
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Infographics
As long as the infographics are of high quality, they are the most effective method for link-building. It’s best if your infographic is unique and packed with useful information to draw in the most attention from your target audience. Publishers and bloggers alike continue to find infographics to be the most effective content category for attracting links.
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Whitepapers
It is possible to obtain industry-specific linkages by completing thorough research and submitting a comprehensive white paper. Content that adds depth and perspective to a topic is more likely to be appreciated by the intended audience.
On a regular basis, educational and research organizations and universities publish white papers and research papers on topics of public interest. If your research is based on solid evidence and insight, you’ll be rewarded with high-quality backlinks.