How to Make Your Startup’s Marketing Authentic

According to a Stackla study, 90% of customers value authenticity when choosing companies to support. But what is authentic? How can we show our customers that we’re not just a faceless corporation? For your startup’s marketing strategy, here are six practical suggestions. What is authenticity in marketing? How can startups bring authenticity to marketing? Know …

3 Ways to Use Media Coverage for Marketing and Sales

The media attention you’ve received has been fantastic, whether it’s one large article or several smaller ones. With so much competition, getting media coverage is difficult, so you must maximize every mention. In today’s fast-paced news cycle, even top-tier coverage can quickly fade from view unless it is strategically extended. Using marketing tactics to reinforce …

SPF SoftFail – Causes of SDF Fail

SPF is an important email authentication method that reduces spammers’ success rates online. Email authentication protocol SPF defines which mail servers and applications are allowed to send from your domain. There are many factors that can cause SPF soft failures, SPF hard failures, and other SPF failures. What is SPF? Ways SPF fails Conclusion What …

Instructions to effectively create 10X Better Sales and leads

Table of Contents Invert the Buyer’s Journey Online Entertainment Video Testimonials Email Marketing Advance A Free Consultation Content Marketing Points of arrival Invert the Buyer’s Journey With a commonplace purchaser’s excursion, the higher your cost is, the less individuals are ordinarily going to buy your item or administration. The opposite of that is, the lower …

What Is Omnichannel Customer Engagement? 11 Effective Strategies

Omnichannel commerce is the future of B2C commerce. Nowadays, a client uses six touchpoints in comparison to just two a decade and a half ago. Companies employing cross-touchpoint interaction saw reduced cost per contact and triple annual income. A customer should spend more when there are more channels available. In numbers, a customer pays 9% …

Does Mass Email Marketing Really Work?

What if you were overlooking one of your most potent marketing tools? In digital marketing, it’s simple to spend money on solutions that don’t work. But one approach delivers both: bulk email marketing. Sadly, many firms consider mass emails obsolete. Continue reading to learn why email marketing should be a part of your digital marketing …