Email marketing is unquestionably one of the most cost-effective and efficient ways to engage customers and grow your business. But with so many email marketing software and tools available, deciding which is best for your business can be overwhelming. Here’s a detailed comparison of two such platforms: ConvertKit and Mailchimp. ConvertKit With over a million …
Monthly Archives: March 2022
3 of the Most Effective Content Marketing Strategies for Startups
Content marketing is a low-cost marketing strategy for startups. With content marketing, startups can produce valuable content for their target audiences on a shoestring budget. Many startups have adopted content marketing as their primary marketing strategy to gain new customers. Nerdwallet, a recent IPO, has a valuation of over $1.5 billion. In its first five …
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Improving Email Deliverability
After spending hours planning, designing, writing copy, programming, and segmenting your target audiences, you’ll want to make sure they get your email. Sadly, we’ve all had delivery issues. Most are due to bounces, unsubscribes, and spam filters. Email bounces are common in email marketing. Unavoidable, but you can maintain a healthy email bounce rate. You …
Why Does Social Media Marketing Matter?
Globally, 3.6 billion people use social media, with each person spending an average of 2 hours and 22 minutes per day. And that’s how long your prospects are willing to listen, learn, and buy from you. Moreover, engagement and movement are natural. Users are used to seeing ads and brand content in the social media …
Seven Instagram Marketing Tips
Did you know that Instagram has approximately one billion monthly active users? 81 percent of those one billion users use the platform to conduct brand research. Additionally, 58% report being more interested in a brand as a result of seeing it on Instagram Stories. Continue reading if you want to optimize your Instagram marketing strategy. …
5 things to look for when testing your email templates
It’s essential to schedule a reminder once a month, or at the very least once a quarter, to quickly run your email templates through another test. Here are some things to keep an eye out for: Broken links Outdated code Dark mode support Missing images Accessibility changes Broken links A broken link in an email …
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5 Proven Facebook Post Engagement Strategies
It is becoming increasingly difficult to get organic engagement on Facebook posts. You’ve noticed that despite your 1000+ Facebook fans, you struggle to get 100 likes and comments. Your conversion rate is so low that you sometimes don’t get a single link click. You don’t have to delete your current Facebook page or create a …
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6 Free Subject Line Tools to Increase Email Opens
Subject lines have long been proven to influence whether emails are opened, deleted, or sent to the spam folder. Here are 6 free tools to help you create email marketing subject lines that work. Tools for Improving Email Subject Lines Headline Analyzer TestSubject Subject Line Email Subject Line Tester Capitalize My Title IsNotSpam Headline Analyzer …
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