eCommerce automation is the process of automating certain aspects of an eCommerce business. eCommerce automation improves customer service, reduces costs, and increases productivity.
Using eCommerce automation can help you automate many business processes and increase sales and ROI. This is why top eCommerce businesses are automating, and you should too if you want to improve your metrics.
Let’s look at some of the best ways to automate your eCommerce business:
- Automate Order Fulfilment Workflows
- Implement Email Marketing Automation
- Posting on Social Media
- Automate Reviews
- Making Use of Customer Service Chatbots
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Automate Order Fulfilment Workflows
eCommerce businesses depend on order fulfilment services. Manual processes leave a lot of room for error because there are multiple players involved.
Manual order fulfilment relies on manual inventory management, picking, consignment management, and returns management. A low conversion rate and a poor customer experience may result from this bottleneck.
You can automate order fulfilment workflows to improve order accuracy, inventory management, picking efficiency, identify process bottlenecks, and customer satisfaction.
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Implement Email Marketing Automation
Email marketing is vital in eCommerce. It is useful at various stages of the customer journey.
Welcome emails, post-purchase emails, shipping emails, and post-delivery emails are all required for an eCommerce business. Email automation tools can help you capture email addresses and schedule emails to be sent at each of these touchpoints.
You can also use email marketing automation to increase sales, encourage repeat purchases, and reduce cart abandonment.
You can find customers who haven’t bought from you in a long time. Then, you can send these customers personalized emails encouraging them to check out your products and buy more.
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Posting on Social Media
Social commerce is essential to any eCommerce business’s success. In fact, studies show that social media referral traffic to online stores has increased by 100% in the last two years! Thus, social media marketing is a must.
To see results from social media marketing, you must be consistent and frequent. But as a busy eCommerce business owner, a few hours per day on social media is unrealistic.
You can use social media management tools to bulk upload and schedule posts months in advance. These tools can also automate social media selling. Using social media management tools gives you access to detailed engagement and other social media metrics.
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Automate Reviews
Getting feedback and acting on it is critical to the growth of any eCommerce business. Customers can provide feedback and reviews after a few days. This is also a good way to collect customer testimonials.
Manual review collection is time consuming. So, you can automate this process as well. You can send emails to customers after a few days. You can also use in-app or website push notifications to encourage customers to leave feedback or reviews.
Likewise, you can use tools that analyze product reviews, social media comments, and email responses to determine customer sentiment. This will help you improve your products and improve your conversion rates.
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Making Use of Customer Service Chatbots
Customer service is a major focus for eCommerce companies. Premium customer service increases conversion rates, order values, and customer retention.
Customer service requires dedicated resources available 24/7. And most of the questions your customer service reps answer are redundant. So, to save money and increase productivity, you can use AI chatbots.
Today’s advanced AI chatbots can learn from previous interactions and improve future customer interactions. Adopting such low-cost AI chatbots for your website or social media messengers will help you provide 24/7 customer service while saving money.