Call tracking measures how customers found your company. Phone calls can be tracked by marketing and sales teams using call tracking software. To optimize future marketing campaigns, you need to know what makes your phone ring.
We’ll cover the following:
- What is the significance of call tracking?
- Advantages of Call Tracking
- Working Operation of Call Tracking
- Who needs call tracking?
- How much does call tracking cost?
What is the significance of call tracking?
Call tracking allows businesses to learn more about who is calling and why.
By using call tracking software, businesses benefit by being able to tie inbound calls directly to the marketing channels and campaigns that the caller interacted with before dialling your phone number.
Advantages of Call Tracking
1. You can market smarter with call attribution
Call attribution gives marketers the data they need for call-related conversions to determine which sources are driving the most calls and the most qualified leads. This information can lead to better optimized and more targeted campaigns for marketers.
2. Call tracking improves customer experience
Call tracking isn’t just about knowing where your inbound calls are coming from; it’s also about knowing how those phone calls are handled. With so much competition and buyers expecting more from businesses, personalizing the customer experience is crucial to winning customers over. And many times, it begins with a phone call. Insights gained from call tracking and analytics can be used to improve customer experience and journey.
Working Operation of Call Tracking
Modern call tracking works using cookies and dynamic number insertion to track online activity and campaign level call tracking to assign each offline marketing piece its own tracking number. This number will forward to your main business line.
Local businesses can also track calls to their main line by setting up a tracking number. This all-encompassing tracking allows businesses to work toward a better overall picture of their marketing efforts and what’s driving leads.
Inbound phone calls can then be tracked by marketing channel and campaign. You’ll get call metadata as well as call source tracking.
Who needs call tracking?
Automobiles, marketing agencies, home service providers and even HIPAA-compliant industries can use call tracking. Call tracking software can help both large corporations tracking sales and marketing data and small businesses improving local SEO. Essentially any business that is running multiple campaigns and looking to see where their traffic and leads originated. Small companies with no website who get their business solely by word of mouth are probably the only category of business that does not need a call tracking platform to learn where their business came from-they can benefit the most from the “How did you hear about us?” method.
How much does call tracking cost?
The price of call tracking software varies greatly depending on your business needs and use cases. Costs vary from $30/month to several hundred dollars/month, depending on the plan.
Call tracking software, like other SaaS applications, requires a monthly subscription. It is important to note that while some call tracking providers do include phone numbers and monthly minutes in their initial fee, other providers do not and charge per phone number and per minute from the start.