Today, e-commerce is rapidly expanding. The epidemic has expedited retail’s digital revolution, with many brick-and-mortar establishments now offering online shopping. A growing market means more competition for businesses, and the only way to stand out is to improve customer involvement across all e-commerce channels.
Customer Engagement in E-Commerce
Customers buy what they desire. They are willing to pay more for excellent service. No wonder customer experience has surpassed pricing and product in e-commerce.
Here are five proven techniques to improve sales through better customer involvement.
1. Defining Your Value Proposition
Your clients aren’t immortal. They won’t skim your page to find out what they’ll get out of your product. Simply put, clients need a reason to buy from you, and you must emphasize this reason (your unique value proposition).
For example, regardless of size or age, there is usually another company selling the same or comparable product or service. But why should they pick you? You have exceptional customer service, or a unique subscription model.
You are recommended to think outside the box to increase sales with an affiliate network, packaged bundles, or exclusive subscriptions.
Use well-written and informative product descriptions in your e-commerce business to better assist consumers. Technical products may also regularly share instructive content to help users gain more value from them.
2. Provide Live Chat Support
Adding Live Chat to your e-commerce site has many benefits:
- It is convenient for customers who no longer have to wait to speak with call center operators.
- Immediate responses facilitate buying decisions and reduce comparison shopping.
American Marketing Association says live chat enhances conversions and ROI.
A lack of live chat on your e-commerce site may be your biggest error. Live chat software lets you to respond to customers in real-time, increasing engagement and sales.
Modern live chat software offers capabilities like audio and video calls, co-browsing support, and built-in analytics to increase personalisation and customer experience.
3. Encourage UGC (User-Generated Content)
They don’t want to be regarded like numbers. Listening to them makes consumers feel heard and connected to your brand.
Encourage users to post reviews or ratings on your site. User-generated content for e-commerce comprises product reviews, verified user photos, comments, etc. That you welcome feedback and that genuine individuals are using and appreciating your items will impress site visitors.
That’s only the start. To engage users, you must show that you are listening by reacting to their remarks and taking action.
4. Abandoned Cart Email Retargeting
Statistics suggest a 69 percent cart abandonment rate. Isn’t that bad? Fortunately, deploying abandoned cart emails properly can entice 10% of users to return and complete purchases.
Users should be interested in a product before adding it to their shopping basket. So, when sending an abandoned basket email, capitalize on that curiosity by emphasizing your product’s primary features. Rather than employing generic copy, it is critical to develop material that conveys a product’s USP. Add some recent product reviews to the email to provide the user more information before making a purchase.
If possible, give a discount or develop a tiered incentive system to entice users to buy.
5. Leverage Social Media
Meet your clients on social media to increase interaction. Here are some social media engagement tips:
- Boost site traffic with paid adverts
- For organic traffic, regularly post compelling social media content with links to your e-commerce site.
- Embed share icons for social media and WhatsApp to encourage users to share your content.
- Include social media icons on your website to increase interaction and social proof
- Use live chat on your social media pages to interact with users.
- Always reply to comments and questions on your pages.
- Use Mention to manage various social media profiles and media mentions.
Conclusion
Customer tastes change frequently in the e-commerce business, and you can only match them if you stay in touch with them. Tips in this post can help you increase customer involvement, better understand your clients, and ultimately increase sales.