Email Marketing Tips, Softwares & Online Advertising Tutorials
Sales coaching is the process of assessing the skills and knowledge of sales personnel and then providing them with feedback in order to help them develop. This is often handled by sales managers. With the right sales coaching, salespeople can improve their selling abilities and close more deals. There are a number of ways in …
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When it comes to email marketing, many of us know that cold emails may be a nuisance. We’ve all experienced the freezing sensations that come with receiving a cold email in the course of our daily lives. It’s not as easy as it appears to write effective cold emails. You are going to need the …
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The look and feel of an email are only a small part of what is included in the branding of an email. A strong brand voice is also a strong brand identity. Your brand’s voice is shaped by the values and goals of your company, not by the products or services you sell. Email Marketing …
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For businesses using Facebook and Facebook ads there are quite a number of features on Facebook that could bolster your marketing. The social media platform has since evolved from being only a public space to connect with friends, to an online platform for marketing. As of today, Facebook boast of being the only social media …
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Shoot The HiPPO: By Tom Bowden & Tom Jepson This book will help you become a better digital marketing manager. It focuses on making data-driven decisions in your company. Bowden and Jepson show how, in difficult situations, rational, data-driven decision-making can give way to gut instinct and personal opinion. They help us build a data-driven …
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According to a Stackla study, 90% of customers value authenticity when choosing companies to support. But what is authentic? How can we show our customers that we’re not just a faceless corporation? For your startup’s marketing strategy, here are six practical suggestions. What is authenticity in marketing? How can startups bring authenticity to marketing? Know …
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The media attention you’ve received has been fantastic, whether it’s one large article or several smaller ones. With so much competition, getting media coverage is difficult, so you must maximize every mention. In today’s fast-paced news cycle, even top-tier coverage can quickly fade from view unless it is strategically extended. Using marketing tactics to reinforce …
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Have you been running frequent campaigns and noticed a drop in email metrics? Gmail may be blocking or sending your emails to the spam folder, preventing you from messaging Gmail users. Even after you follow email deliverability best practices and bulk sender guidelines, why is Gmail blocking your mail server? How to stop Gmail Blocking …
SPF is an important email authentication method that reduces spammers’ success rates online. Email authentication protocol SPF defines which mail servers and applications are allowed to send from your domain. There are many factors that can cause SPF soft failures, SPF hard failures, and other SPF failures. What is SPF? Ways SPF fails Conclusion What …
Emojis, invented in the 1990s, have taken the world by storm. Because of their widespread adoption and popularity, smiley faces and other emoji graphics found their way into email marketing. Using Emojis in Email Marketing The use of emojis in emails has increased by 775 percent every year. It’s getting harder to get people’s attention …