How can marketing automation benefit my organization?

With the advent of new technologies, marketing teams in virtually every industry have access to new digitally enhancing options and opportunities. According to a study by Martech Series, 85 percent of businesses use marketing automation. Despite the potential benefits, it does not come without obstacles, the most common of which is identifying processes that can …

Leveraging the latest trends on Mobile Marketing

Marketers must keep up with the latest mobile marketing trends as mobile devices become more and more integrated into consumers’ daily lives. You can improve your mobile experiences and meet your customers where they are, by taking advantage of the insights provided by these trends. The following are four trends in mobile marketing and their …

What is multivariate analysis? What distinguishes it from A/B testing?

Because the terms “A/B testing” and “multivariate testing” are often used interchangeably, it’s imperative that you understand the differences. Even though they share some similarities, the two fields are quite different. Rather than A/B testing, you’ll use multivariate testing if you’re looking for the combination of elements that will lead to the most conversions. Combinations …

Best Software for Live Chat

Table of contents LiveChat Chatra LiveAgent Gorgias Zendesk Intercom   LiveChat LiveChat is marketed as a multi-channel customer service platform. In addition to its website chat window, it supports Facebook, SMS, email, WhatsApp, and Apple Business Chat. Even more importantly, it is compatible with a wide variety of applications and the majority of e-commerce platforms. …

Ecommerce Optimization Strategies to Boost Conversions

In the past few of decades, ecommerce has developed from a luxury for a select group of “internet aware” persons to a necessity for virtually everyone with internet access. And the proliferation of cell phones has only supported the ecommerce behemoth. There are online stores for every product imaginable today. And these stores are all …

Steps to Creating A CRM Strategy for Your Business

The concept of managing customer relationships is not new. Since the beginning of time, there has been a need to maintain a healthy and trustworthy relationship with your customer. It’s just that CRM strategy has evolved and become more technology and automation focused in recent years as business dynamics have changed over the years. With …

CRM Software Benefits with Powerful Payoffs for Small Businesses

Businesses confront a unique set of issues, one of which is locating software that truly meets their requirements. Most software packages are developed for large, corporate clients, and adapting them to the realities of the small business sector may be time-consuming, expensive, and challenging. Open-source alternatives have become increasingly popular among small businesses, but this …

4 Ways CRM Software Boosts Customer Experience for Small Businesses

When people ask, “What is CRM?” the literal answer is “Customer Relationship Management,” but that doesn’t tell much about what CRM can achieve for a business. CRM, in its broadest meaning, includes not only customer relationship management itself, but also how it is handled and the most crucial parts of a CRM program that are …

How to avoid having your IP address added to a blacklist

Spam email is the most typical reason for a blacklisting. In the event that you or someone else is using your IP address to send unsolicited emails, you will be held responsible. To avoid getting blacklisted, don’t ever buy or rent email lists again. A change in your IP address is unavoidable while sending to …