For businesses using Facebook and Facebook ads there are quite a number of features on Facebook that could bolster your marketing. The social media platform has since evolved from being only a public space to connect with friends, to an online platform for marketing. As of today, Facebook boast of being the only social media platform with the most e-commerce orders. With some features that are unique to Facebook, they could be leveraged on to significantly increase marketing. Here are 5 of the best features online brands and businesses on Facebook could use.
- Lead Ads
- Page Wall Engagement Ads
- Video Advertising
- Demographic Targeting
- Use the Facebook Pixel
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Lead Ads
Lead ads help people who are not already following you on Facebook and can’t see your landing page to do so through Facebook lead ads. This lead advertising can provide crucial contact information to potential clients, increasing conversion and your Facebook target audience.
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Page Wall Engagement Ads
These are adverts that Facebook will show to people who visit your page frequently. These people frequently like, repost, and comment on your page. This can result in increased conversion rates if you have an active target audience and schedule interactive updates. This characteristic is significant not only in terms of possible revenue but also in terms of public perception. The more people who engage with your page, the better.
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Video Advertising
They are not only a terrific way to get your marketing done, but they are also inexpensive. Facebook video advertisements outperform static photo ads in terms of brand memory and user engagement, as well as high buyer intent among page visitors. It’s not difficult to get your video advertising up and running. Simply upload the video to the Facebook video player. Make sure your description, thumbnails, and budget are all customized.
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Demographic Targeting
Focusing on your target audience can often help you narrow your marketing reach. Facebook caters to a diverse demographic. Gender, age, residence, work description, and other major events in their lives are among the alternatives. Purchasing power might also help to streamline audience targeting. As a result, you can restrict your adverts to specific income levels or by any other demographics you desire. If you’re selling a high-ticket item, you might want to use this to target your audience and increase conversions.
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Use the Facebook Pixel
The Facebook pixel is a tracking ID for your advertising that allows you to track and report on the activities they produce on your site and in organic posts. You may use the Pixel ID to link any of your pages to the advertising and assess how well they perform. Before you start running any advertisements, it’s usually a good idea to install the Pixel ID.
Conclusion
In conclusion, because of Facebook’s vast number of active users, you may target a larger audience and use its ads to not only improve sales but also ensure growth and client expansion. If you own an online business or brand, you should think about utilizing Facebook to advertise it.