The Email automation has of recent become a very essential part of any effective marketing campaign. With the automated emails you are able to build a lasting, and personalized relationships with your customers, also sell your products more often, and grow your business faster than you can ever imagine.
The good news is that you do not need a big marketing budget to start an effective use of marketing automation software and taking full advantage of the email automation. There are several talks and several topics, including what is email automation and what are the popular add dynamic content in the automated email.
Add dynamic content
Sure, it is a bit of a cheat when it comes to the “updating” of your automated emails. But if you feature the dynamic content in your automated emails, they will really be updating by themselves always featuring the best products, the segmented recommendations, and the targeted cross-sells.
Adding dynamic content to your emails can be of help to keep them fresh in a hands-off way which, is really what the automated email marketing is mainly just all about!
While it is easy to take a look at automated emails as something you set up once and then rarely or never touch again, there are still some real benefits to periodically giving them a look and a good refresh.
The Annual updates are a real good idea on your birthday and your anniversary emails, so that your customers are getting something very different and something current every year. It is also good to give a yearly update to particularly clever or the memorable emails, as you want to make sure that customers who get those emails more than once see that you are not just a one-hit-and-run wonder with your cleverness.
Those Emails that warrant to do the quarterly update are really rare, but it is worthwhile if you are going to add any of those seasonal touches to your welcome, the thank you, or other of your automated emails. Quarterly updates are also a good idea if you are making any static product recommendations at all in your emails.
Other automated emails only need an update really when something big changes like your branding and your color scheme or your program policies, or when there is a change beyond your control like the social network shutting down or the emails starting to lose their effectiveness.
There are also some few strategies that you can employ to make the automated email updating process more efficient and more effective.
1. Add the update dates to your calendar so that you are never caught off guard.
2. Experiment with different copy and different images, you never know when you might strike the gold.
3. Monitor your stats to make sure that your customers have not gone blind to your automated emails.
4. And add the dynamic content to your automated emails so they are staying fresh without your intervention.