For the sake of your company’s reputation, Yelp is crucial. Many business owners are taken aback by the ripple effect of even one negative Yelp review. Clientele flee, revenue declines, and the company experiences declines.
Fortunately, there are a few ways to manage the content that appears in Yelp results when people look for your business. The best way to maintain a high Yelp rating is to highlight your positive feedback from the start.
If, like many local business owners, you’ve noticed that your Yelp reviews have been less than stellar, we’ve compiled four tried-and-true strategies for improving your star rating.
- Move positive comments from the filter
- Talk to those you know and love
- Consider devoted customers
- Ask your suppliers
Move positive comments from the filter
That’s a huge deal, right here. The first thing you should do if you want to raise your Yelp star rating is to check the filter to see if any positive reviews have gotten stuck and aren’t being counted. Reviews that Yelp determines to be fake or irrelevant are filtered out of the site’s main results using an internal algorithm.
Talk to those you know and love
If you need more positive content for your business page in general, you can always ask close friends and family for testimonials. Most likely, the people closest to you, such as family and friends, will be your most devoted supporters and customers. Encourage them to comment on the product’s positive attributes. In a Yelp page that has only been around for a short while, the influence of the first few positive reviews is substantial. In the event that a negative comment appears at some point in the future, they will do their best to counter it.
Consider devoted customers
Request that long-term customers or clients who consistently provide positive feedback share their thoughts on your Yelp page. Years before the advent of online review communities, word-of-mouth advertising was the norm for businesses. In modern times, word-of-mouth advertising takes the form of online reviews on platforms like Yelp.
Ask your suppliers
Your suppliers probably know you, your company, and your efforts well. Even if they aren’t technically customers, they’re in a great position to comment on their experience doing business with you.
Insist that they tell it like it is and talk about how they “worked with your company,” rather than pretending to be a customer for the purpose of the review. As long as you’re honest about your relationship, there’s no harm in leaving a 5-star review. This is something that can be done by any of your suppliers.
If you want to attract new customers, Yelp is an indispensable resource. One bad review can ruin things for a business, even if they have a lot of satisfied customers. Profits should not suffer because of one negative review. If you want to succeed on Yelp, try out the aforementioned methods.