GetResponse is one of the most widely used email marketing platforms for large businesses. With over 15 years in the industry, GetResponse provides over 350,000 customers worldwide with experience and reliability of service. They offer email marketing, newsletter campaign creation, social media tools, and marketing automation tools, among other services.
Features and Functionality
1. Marketing automation
Manage your autoresponders and engage your subscribers with personalized emails based on their activity to increase conversion rates. Autoresponders are simple to create and manage through the use of a drag-and-drop organizer.
2. Landing pages
Optimize your conversion funnel by creating landing pages to complement your lead generation efforts. No coding experience is required, and you can choose from over 110 responsive landing page templates. Editing is accomplished through a drag-and-drop interface, and you can conduct A/B testing on multiple versions to determine which is the most effective.
3. Responsive designs
With over 500 professionally designed templates, a drag-and-drop interface, and an HTML code editor, the possibilities for email campaign and newsletter design are endless. Additionally, GetResponse provides 1,000+ free iStock images, and all email and newsletter templates are responsive and adaptable to a variety of screen sizes. You can preview your email on both desktop and mobile at any time to see how the design appears on different screen sizes.
4. Webinars
Incorporate webinars into your email marketing strategy to boost lead generation. GetResponse’s webinar marketing tools enable you to send webinar invitations to subscribers via Facebook and Twitter, collect detailed attendee statistics, record high-quality video of your webinar, and engage subscribers via chats, polls, and more.
5. Perfect timing
Perfect timing is a particularly useful feature that is included in the majority of email marketing tools. It optimizes delivery by sending the message to each contact at the optimal time for them to view, open, and engage with your newsletter.
6. Advanced reports
Advanced reports enable you to track email marketing and newsletter campaign metrics such as opens, clicks, social shares, unsubscribes, and click rate. All email campaign reports include real-time data, allowing you to see where your emails are being opened and engaged with in real time, allowing you to segment your lists based on the insights you gain.
7. Templates
GetResponse’s HTML newsletter templates cover a broad range of industries. Each template is completely customizable to match the branding of your business. With modern designs, fonts, and graphics, the drag-and-drop feature makes it simple to create stunning email newsletters in minutes.
Additionally, GetResponse provides responsive, mobile-friendly HTML landing page templates for creating sales pages, video landing pages, squeeze pages, commercial websites, and promotional offers.
8. Ease of Use
GetResponse includes a plethora of advanced features. Each feature includes a welcome page that details what you can do and how you need to start. It also includes buttons and instructions at each step that direct you as to what to do next. If anything is unclear, support is quick to respond, and the site includes tutorials.
9. Customer support
GetResponse’s Help Center allows you to search for articles, tutorials, white papers, infographics, and answers to frequently asked questions. Users looking for a more in-depth look at the software can simply register for a training webinar to learn how to get the most out of the marketing automation tools available to them. If you require additional assistance, support representatives are available via email and live chat 24 hours a day. Additionally, GetResponse offers training courses and guides to help you develop new skills such as creating landing pages and mastering email marketing. Email support is provided in seven different languages.
Finally
GetResponse is an excellent email marketing tool that offers a variety of unique features. This make it an excellent choice for anyone looking to elevate their marketing strategy. Due to its advanced features and premium pricing, it is typically better good for medium to large businesses. With global brands such as Hilton, IKEA, Avon, Citroen, and UNESCO as clients, GetResponse is a highly reputable company with an excellent track record of reliability.