How Can Sales Automation Help Your Company?

  Have you ever had a job that required you to do the same thing every day? Probably not your favorite job ever. Similarly, salespeople who are bogged down by monotonous tasks can easily lose their enthusiasm for their jobs, as well as their effectiveness and productivity. Fortunately, sales automation can keep your team motivated, …

How Email Marketing Can Help You Grow

All of these benefits work together to help you grow your business. And it’s not always about buying right away. These elements contribute to scalability and longevity: Build trust Make Contact With Leads and Customers Stay Top of Mind Re-engage Old Clients Boost Customer Loyalty New Product and Service Promotion Drive Website Traffic 1. Build …

The Google Ads Optimized Targeting Expansion Method

Many advertisers support targeted audience segmentation. Why? Because it is targeted, cost-effective, and helps tailor your messaging strategy. Optimized targeting is still audience segmentation, but it now allows you to reach people outside your target demographic. Table of contents What is Optimized Targeting? How does it work? When should you use Google Ads audience targeting? …

Stats for Video Marketing You Should Take Note

Social Media Video Stats When it comes to video, each social media platform has its own distinct personality. Some platforms are built for video content, while others use it to boost engagement. The following general social media video statistics will help you market on social media. We’ll also look at each platform separately, providing social …

How To Effectively Use Retargeting and Remarketing

Table of Contents What is Remarketing? What Is Retargeting? How To Effectively Use Retargeting and Remarketing What Is Remarketing? Remarketing uses email to re-engage old customers and get them back to work for you. Customers who previously opted in can receive remarketing emails from you. What Is Retargeting? It is used to find people who …

Global eCommerce Marketing Trends

According to Shopify Global eCommerce Statistics, global eCommerce crosses geopolitical boundaries, allowing businesses to reach a global audience. In 2021, the market could reach $4.89 trillion (eMarketer). 1. Among those aged 18 to 34, 68 percent said they spent more online during this period, and 9 percent were new to eCommerce (Shopify) The biggest market …

Things to Note About Social Media Management

Businesses now have an unprecedented opportunity to engage directly with customers and gather valuable insights for brand development thanks to social media. With a compelling value proposition and creative social media marketing strategies that are properly implemented, you can increase your online customer base. You can also maintain a positive online reputation with social media …