{"id":873,"date":"2022-05-06T11:00:23","date_gmt":"2022-05-06T11:00:23","guid":{"rendered":"https:\/\/lite1.6.siitgo.com\/blog\/?p=873"},"modified":"2022-05-06T16:34:02","modified_gmt":"2022-05-06T16:34:02","slug":"how-to-choose-marketing-automation-platform-providers-like-a-pro-in-2022","status":"publish","type":"post","link":"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2022\/05\/06\/how-to-choose-marketing-automation-platform-providers-like-a-pro-in-2022\/","title":{"rendered":"How to Choose Marketing Automation Platform Providers Like a Pro in 2022"},"content":{"rendered":"<p><img src=\"https:\/\/i.pinimg.com\/originals\/d9\/f7\/32\/d9f7323b04e47c8625006d920be14ca1.png\" alt=\"See the source image\" \/><\/p>\n<h4>Table of content<\/h4>\n<ul>\n<li>Features<\/li>\n<li>Price<\/li>\n<li>Scalability<\/li>\n<li>Ease of Use<\/li>\n<li>Integrations<\/li>\n<\/ul>\n<ol>\n<li>\n<h4>Features<\/h4>\n<\/li>\n<\/ol>\n<p>The first and most important criterion, of course, is the kind of marketing automation features that a tool provides.<\/p>\n<p>The most common application of automation in marketing is in the form of automated emails. This is one feature that almost all marketing automation software provides.<\/p>\n<p>So, the key distinguishing factor becomes the level of automation within email campaigns for marketing that a tool can provide.<\/p>\n<ol start=\"2\">\n<li>\n<h4>Price<\/h4>\n<\/li>\n<\/ol>\n<p>Given that most marketing automation platforms are mainly focused on email automation, their pricing depends on your contact list or the number of emails sent.<\/p>\n<p>So, make sure that before you choose a marketing automation platform, you compare the prices keeping this in mind.<\/p>\n<p>Don\u2019t compare the plans in absolute terms, but in terms of how many contacts you can reach for a certain amount of money.<\/p>\n<p>Also, look for marketing automation software vendors that provide customized pricing plans based on your exact needs.<\/p>\n<p>This way, you can save a lot of money by not going for a plan that you don\u2019t even need. You can simply pay for what you use and the features you need.<\/p>\n<ol start=\"3\">\n<li>\n<h4>Scalability<\/h4>\n<\/li>\n<\/ol>\n<p>Adding to the previous point, you should opt for a tool that provides more scalability. You may think you should choose a small tool that meets your current needs, but it won\u2019t be able to support you when your business grows.<\/p>\n<p>This does not mean that you need to invest in premium, enterprise-level tools from the start.<\/p>\n<p>But, make sure that you check whether the tool that you choose has enterprise plans or customized plans that you can move to later.<\/p>\n<ol start=\"4\">\n<li>\n<h4>Ease of Use<\/h4>\n<\/li>\n<\/ol>\n<p>When someone hears \u201cmarketing automation,\u201d they assume that it is something complicated and definitely not easy to use. However, that is not true.<\/p>\n<p>In fact, ease-of-use should be one of the most important criteria for choosing a marketing automation platform.<\/p>\n<p>There is no point in investing in something that you can\u2019t use to the full capacity. Also, having a complex tool can be time-consuming and end up wasting your time.<\/p>\n<p>When you choose a marketing automation platform, make sure that you choose one that has a clean and simple user interface that is easy to use.<\/p>\n<p>Most marketing automation software solutions will claim to have that, but don\u2019t just take their word for it.<\/p>\n<ol start=\"5\">\n<li>\n<h4>Integrations<\/h4>\n<\/li>\n<\/ol>\n<p>Another important factor for choosing a marketing automation tool is the kind of integrations that it provides. Most automation tools focus on one or two aspects like email, sales, automation, advertising, etc.<\/p>\n<p>So, to get the most out of such marketing automation software, you need to integrate it with your other tools and platforms.<\/p>\n<p>Even with an all-in-one automation tool, you still need to integrate it with your customer relationship management (CRM) software solution, email marketing tool, etc.<\/p>\n<p>Research the websites carefully to look for these details. Sometimes, you might have to go through the FAQs sections to find such information.<\/p>\n<p>Also, once you have a basic understanding of what kind of customer support each platform offers, verify those claims by reading reviews by actual customers. But, more on that in the next section.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Table of content Features Price Scalability Ease of Use Integrations Features The first and most important criterion, of course, is the kind of marketing automation features that a tool provides. The most common application of automation in marketing is in the form of automated emails. This is one feature that almost all marketing automation software &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2022\/05\/06\/how-to-choose-marketing-automation-platform-providers-like-a-pro-in-2022\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to Choose Marketing Automation Platform Providers Like a Pro in 2022&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Choose Marketing Automation Platform Providers Like a Pro in 2022 - Lite1.6 Blog<\/title>\n<meta name=\"description\" content=\"How to Choose Marketing Automation Platform Providers Like a Pro in 2022\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2022\/05\/06\/how-to-choose-marketing-automation-platform-providers-like-a-pro-in-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Choose Marketing Automation Platform Providers Like a Pro in 2022 - Lite1.6 Blog\" \/>\n<meta property=\"og:description\" content=\"How to Choose Marketing Automation Platform Providers Like a Pro in 2022\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2022\/05\/06\/how-to-choose-marketing-automation-platform-providers-like-a-pro-in-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Lite1.6 Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-06T11:00:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-06T16:34:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i.pinimg.com\/originals\/d9\/f7\/32\/d9f7323b04e47c8625006d920be14ca1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin2\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lite1.6.siitgo.com\/blog\/#website\",\"url\":\"https:\/\/lite1.6.siitgo.com\/blog\/\",\"name\":\"Lite1.6 Blog\",\"description\":\"Email Marketing Tips, Softwares &amp; 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