{"id":795,"date":"2022-04-06T10:43:55","date_gmt":"2022-04-06T10:43:55","guid":{"rendered":"https:\/\/lite1.6.siitgo.com\/blog\/?p=795"},"modified":"2022-04-06T10:43:55","modified_gmt":"2022-04-06T10:43:55","slug":"5-big-ideas-to-increase-sales","status":"publish","type":"post","link":"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2022\/04\/06\/5-big-ideas-to-increase-sales\/","title":{"rendered":"5 big ideas to increase sales"},"content":{"rendered":"<p><img src=\"https:\/\/th.bing.com\/th\/id\/R.b2154445f5338aa43dd687b550708ea5?rik=CTYd2F5AQ1PGnA&amp;pid=ImgRaw&amp;r=0\" alt=\"See the source image\" \/><\/p>\n<p>Before the pandemic, customers shopped in odd patterns, and their choices were not evenly distributed among retailers.<\/p>\n<p>That hasn&#8217;t changed much, so you need to do more to attract new customers.<\/p>\n<p>Everywhere there is competition for customers. What are you doing? Opening your doors isn&#8217;t enough; you need a retail calendar of events.<\/p>\n<ul>\n<li>Retrain your team<\/li>\n<li>Plan Events and Promotions<\/li>\n<li>Create \u2018never out&#8217; list<\/li>\n<li>Competitive return policies<\/li>\n<li>Offer gift cards for sale<\/li>\n<\/ul>\n<h4>Retrain your team<\/h4>\n<p>You can&#8217;t do it all alone; you need a strong team. Hold product training sessions and provide excellent customer service when you can&#8217;t see the customer.<\/p>\n<p>Keep your team informed about store events and commit to a year-round training schedule. Adopt a \u2018buddy system&#8217; and pair new hires with seasoned pros to mentor them.<\/p>\n<h4>Plan Events and Promotions<\/h4>\n<p>A grand re-opening is as good as a \u2018re-open&#8217; open house. Consider and plan for the holidays. You need a plan if you sell online or via social media. Continue to add events for each month.<\/p>\n<p>Plan each event, buy items as needed, and involve your staff. Remember that in-store events do not necessitate a sale, though it is an option. Demos, seminars, trunk shows, pop-ups, supplier days, etc.<\/p>\n<h4>Create \u2018never out&#8217; list<\/h4>\n<p>Always have a \u2018Never Out&#8217; list of items in stock. It&#8217;s important to note that during peak seasons, stock runs out and these items can literally make or break a sale.<\/p>\n<p>However, make sure to do frequent stock counts on the sales floor to ensure your list is accurate.<\/p>\n<h4>Competitive return policies<\/h4>\n<p>Customers will shop elsewhere if your competitors accept returns and exchanges but you do not. If you don&#8217;t have one, start here: &#8216;X&#8217; days for returns and exchanges. Your receipt ensures it.<\/p>\n<p>Train staff to politely suggest an exchange or gift card before issuing a refund. During the pandemic, many stores extended return windows.<\/p>\n<h4>Offer gift cards for sale<\/h4>\n<p>Your secret weapons are gift cards. Yes, they are GIFT CARDS. That&#8217;s because a study found that retailers who switch from paper to plastic gift certificates increase card sales by 35% to 50%.<\/p>\n<p>Additionally, 55% of gift card recipients make multiple shopping trips to spend the card&#8217;s balance \u2013 which is excellent news.<\/p>\n<p>However, be aware that a gift card or certificate presented in a dull paper sleeve or envelope does not look impressive, even if it is for a large sum of money; therefore, package your gift cards in a way that is unique to what you sell.<\/p>\n<p>Offer electronic gift cards as well, as many shoppers prefer contactless transactions these days.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before the pandemic, customers shopped in odd patterns, and their choices were not evenly distributed among retailers. That hasn&#8217;t changed much, so you need to do more to attract new customers. Everywhere there is competition for customers. What are you doing? Opening your doors isn&#8217;t enough; you need a retail calendar of events. Retrain your &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2022\/04\/06\/5-big-ideas-to-increase-sales\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;5 big ideas to increase sales&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 big ideas to increase sales - Lite1.6 Blog<\/title>\n<meta name=\"description\" content=\"Before the pandemic, customers shopped in odd patterns, and their choices were not evenly distributed among retailers. 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