{"id":773,"date":"2022-03-30T13:56:38","date_gmt":"2022-03-30T13:56:38","guid":{"rendered":"https:\/\/lite1.6.siitgo.com\/blog\/?p=773"},"modified":"2022-03-30T13:56:38","modified_gmt":"2022-03-30T13:56:38","slug":"is-your-business-ahead-of-the-digital-curve","status":"publish","type":"post","link":"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2022\/03\/30\/is-your-business-ahead-of-the-digital-curve\/","title":{"rendered":"Is your business ahead of the digital curve?"},"content":{"rendered":"

\"See<\/p>\n

Brands that were ahead of the curve reaped the rewards in the last two years. Many executives now recognize the value of digital strategies, but some were unprepared to respond quickly enough, leaving them exposed. Sadly, some organizations still believe they can do it rather than must.<\/p>\n

In most industries, digital transformation is a matter of survival. Yes, it’s daunting \u2013 it requires data-driven insights and a fearless open-mindedness, but most importantly, top-down buy-in to avoid a siloed digital strategy. Some companies still prefer traditional marketing, but expectations rise and benchmarks shift. Customers will quickly notice if a company’s customer experience strategy (CX) isn’t evolving to meet changing expectations.<\/p>\n

In fact, 31% of businesses admit to being slow to adopt digital strategies, which can significantly slow growth. Despite admitting to being slow adopters, 82 percent of executives said it is critical to keep up with market trends. Worse, this rapid shift to digital customer interaction means adoption rates are now approximately four years ahead of where they were previously. For example, implementing next-day delivery in e-commerce or a chatbot in business-to-business doesn’t make you \u2018ahead of the curve’ (B2B). Yes, these could have been implemented before 2020, but being ahead of the curve is more about an organization’s attitude and culture.<\/p>\n