{"id":592,"date":"2022-01-04T13:56:44","date_gmt":"2022-01-04T13:56:44","guid":{"rendered":"https:\/\/lite1.6.siitgo.com\/blog\/?p=592"},"modified":"2022-01-04T13:56:44","modified_gmt":"2022-01-04T13:56:44","slug":"email-marketing-statistics-you-need-to-know","status":"publish","type":"post","link":"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2022\/01\/04\/email-marketing-statistics-you-need-to-know\/","title":{"rendered":"Email Marketing Statistics You Need to Know"},"content":{"rendered":"<p><img src=\"https:\/\/www.spiralytics.com\/wp-content\/uploads\/2020\/05\/email-list-segmentations.jpg\" \/><\/p>\n<p>Email marketing&#8217;s impact goes far beyond inboxes. Email marketing is about reaching your target audience with relevant content.<\/p>\n<h4>Marketing Automation<\/h4>\n<ul>\n<li>Emails sent automatically generate 320 percent more revenue than non-automated emails.<\/li>\n<li>Emailmonday reports that 55% of companies use marketing automation.<\/li>\n<li>Less than 1% of emails are opened or clicked on a daily basis, according to Experian.<\/li>\n<li>78 percent of marketers say they can&#8217;t live without list segmentation \u2013 Gleanster<\/li>\n<li>Nurtured leads buy 47% more \u2013 Annuitas Group<\/li>\n<li>Automated abandoned shopping cart emails increase conversion by 2.4x \u2013 Experian<\/li>\n<\/ul>\n<h4>Email Personalization<\/h4>\n<ul>\n<li>Personalized email opens 188% more than non-personalized emails (12.1%) \u2013 Statista<\/li>\n<li>Personalization is \u201cextremely important\u201d to 94 percent of customer insights and marketing professionals. Talking Points<\/li>\n<li>Conversant Media: 66 percent of marketers are seeking internal resources to execute personalized marketing programs.<\/li>\n<li>Segmented campaigns increased revenue by 760 percent \u2013 Campaign Monitor<\/li>\n<li>Experian: 50% of companies believe personalization can increase email interaction.<\/li>\n<\/ul>\n<h4>Mobile Emails<\/h4>\n<ul>\n<li>In 2017, eMarketer predicts that 8 out of 10 internet users will use a smartphone regularly.<\/li>\n<li>By the end of 2018, over 2.2 billion people will be using mobile email globally \u2013 The Radicati Group<\/li>\n<li>68 percent of companies already use mobile marketing \u2013 Salesforce<\/li>\n<li>According to Campaign Monitor, Apple iPhones account for 90% of all mobile email opens.<\/li>\n<li>Email open rates on mobile devices increased to 68% in 2016 from 21% in 2012 \u2013 Campaign Monitor<\/li>\n<li>New smartphone subscribers are increasing at a 20% annual rate \u2013 Mary Meeker via TechCrunch<\/li>\n<\/ul>\n<h4>Email ROI<\/h4>\n<ul>\n<li>Segmented, targeted, and triggered campaigns generate 77% email ROI \u2013 DMA<\/li>\n<li>For every $1 spent on email marketing, Campaign Monitor gets $44.<\/li>\n<li>Email marketing had a 28.5% ROI versus 7% for direct mail \u2013 Chief Marketer<\/li>\n<li>Automated emails outperform batch emails by 180 percent \u2013 VentureBeat<\/li>\n<li>Email marketing converts 174 times more than social media \u2013 Campaign Monitor<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing&#8217;s impact goes far beyond inboxes. Email marketing is about reaching your target audience with relevant content. Marketing Automation Emails sent automatically generate 320 percent more revenue than non-automated emails. Emailmonday reports that 55% of companies use marketing automation. Less than 1% of emails are opened or clicked on a daily basis, according to &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2022\/01\/04\/email-marketing-statistics-you-need-to-know\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Email Marketing Statistics You Need to Know&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Marketing Statistics You Need to Know - Lite1.6 Blog<\/title>\n<meta name=\"description\" content=\"Email marketing&#039;s impact goes far beyond inboxes. Email marketing is about reaching your target audience with relevant content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2022\/01\/04\/email-marketing-statistics-you-need-to-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing Statistics You Need to Know - Lite1.6 Blog\" \/>\n<meta property=\"og:description\" content=\"Email marketing&#039;s impact goes far beyond inboxes. 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