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Email has repeatedly proven to be one of the most effective marketing tools. But, because it’s been around for a while, not everyone agrees it’s necessary.<\/p>\n
Before committing resources to any strategy, your company’s decision-makers want to know what results they can expect. Before committing to a marketing strategy, stakeholders will want to know the potential business impact.<\/p>\n
And selling email marketing value to someone who doesn’t do it every day can be difficult. Email marketing has been around a long time compared to newer digital marketing mediums.<\/p>\n
But we’re here to tell you that’s not the case. This post will help you convince a client or internal stakeholders that you should invest in an email marketing strategy.<\/p>\n
Email marketing is one of, if not the most profitable marketing channels, with a 3600-4400% return on investment. For every $1 spent on email, that’s $36-$44.<\/p>\n
If you’re not sure, that’s a great deal! With results like that, email marketing is a must. Not as an afterthought, but as a serious focus.<\/p>\n
While other channels like social media can help raise awareness and engagement, they don’t always drive revenue like email marketing does.<\/p>\n
Email can help small business owners and enterprise marketers alike. Unlike some more advanced marketing tactics, email marketing (and even email marketing automation) is simple to implement.<\/p>\n
There are several reasons why email marketing converts so well. Here are some advantages of email marketing over other media.<\/p>\n
Another appealing feature of email marketing is its adaptability. You can use email to coordinate with other marketing tactics like content marketing, SEO, and PPC ads.<\/p>\n
Unlike other media, email is easy to track metrics and results. Open rates, click-through rates, and unsubscribes are all easily tracked in your ESP’s reporting tool.<\/p>\n
Most internet traffic is generated by mobile devices. People are on their phones a lot in 2021, and email is the perfect way to reach them.<\/p>\n
85% of users check email on smartphones. Few marketing channels are as certain to reach someone where they are.<\/p>\n
Email allows you to personalize your messages better than other mediums. Rather than sending the same message to everyone, email allows you to customize your message.<\/p>\n
Building audience segments and automating steps allows you to send the right message to the right audience at the right time.<\/p>\n
Email marketing is cheap compared to other marketing methods like advertising. The only costs associated with email marketing are an ESP and the labor involved in creating campaigns.<\/p>\n
There’s no limit to how many emails you can send \u2014 newsletters included. Transactional emails, customer retention emails, new product launch emails, follow-up emails, etc.<\/p>\n","protected":false},"excerpt":{"rendered":"
Email has repeatedly proven to be one of the most effective marketing tools. But, because it’s been around for a while, not everyone agrees it’s necessary. Before committing resources to any strategy, your company’s decision-makers want to know what results they can expect. Before committing to a marketing strategy, stakeholders will want to know the … <\/p>\n