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Whether you are building your brand awareness, you are generating leads or making direct sales, there are two ways for you to sell your products and services to your e-newsletter subscribers.<\/strong> One of it is to place a small online ads in the regular issues. These ads that you place are usually a hundred words or so in length and they include a link to a page on your site where the subscriber can read and then place an order for the product. The other one is for you to send stand-alone email messages to your subscribers, again for you to promote a specific product and a link to your site.<\/p>\n When you are reading a free newsletter (as opposed to one they have paid for), people spend not much time on it before deleting it. Therefore, it is advised that you use a quick-reading format designed to allow subscribers so they can read it online as soon as they open it.<\/p>\n In this format, the e-newsletter has five to seven short articles, <\/strong>each have just a few paragraph long. They can read every article in less than a minute, so it not take more than seven minutes for them to read the whole issue, it is advised against having just a headline and just a one-line description of the article, having a link to the full text of the article. That will force your subscribers to tap to read your articles. Make it easy for them.<\/p>\n 1.Think yourself to be a conduit.<\/strong> Your job is simply to pass useful information along to the people who can make use of it.<\/p>\n 2. Pay dear attention to questions, to problems and also ideas<\/strong> that come up when you are doing your work or interacting with customers.<\/p>\n 3. Distill the lesson\/ lessons into a tip that you can share <\/strong>easily with your network via the email, the snail mail or even in simple conversation.<\/p>\n 4. Endeavor to state the problem or the situation as an introduction to your tip<\/strong>. You need to distill it down to its essence.<\/p>\n 5. Then you need to give the solution. <\/strong>Make sure that you give them a couple of action and also steps to take. Readers must especially love something that they can use right away.<\/p>\n 6. You need to describe the result or the benefit of making use of these solutions<\/strong> to provide some incentive to act. If there are tools that can be used to measure the results, you need to give them a link to websites offering these tools.<\/p>\n