{"id":470,"date":"2021-11-09T16:21:18","date_gmt":"2021-11-09T16:21:18","guid":{"rendered":"https:\/\/lite1.6.siitgo.com\/blog\/?p=470"},"modified":"2021-11-09T16:21:18","modified_gmt":"2021-11-09T16:21:18","slug":"focus-on-your-relationship-when-engaging-customers","status":"publish","type":"post","link":"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2021\/11\/09\/focus-on-your-relationship-when-engaging-customers\/","title":{"rendered":"Focus on Your Relationship When Engaging Customers"},"content":{"rendered":"

\"See<\/p>\n

Imagine proposing on the first date. Or inviting them to meet your family? It’s out of order, but it’s often how we treat our customers.<\/p>\n

We deliver information and offers to our customers based on our relationship goals, not theirs. So treat customer marketing like a first date that turns into a long-term relationship.<\/p>\n

Unfortunately, marketing that \u201cinvades our customers’ space\u201d rather than moving at their pace has long been a tradition.<\/p>\n

So, take a look at some steps you can always follow<\/p>\n

Imagine You’re In A Relationship<\/h4>\n

We all know that a romantic relationship begins with a kiss. Marketing is the same. Beautiful things happen when we get to know our customers and their preferences.<\/p>\n

Let’s examine the roots of the \u201cmarketing to\u201d versus \u201chaving a relationship\u201d mentality that pervades many marketing organizations.<\/p>\n

Many deeply ingrained organizational behaviors contribute to this all-company mentality:<\/p>\n