{"id":450,"date":"2021-11-01T14:10:43","date_gmt":"2021-11-01T14:10:43","guid":{"rendered":"https:\/\/lite1.6.siitgo.com\/blog\/?p=450"},"modified":"2021-11-01T14:10:43","modified_gmt":"2021-11-01T14:10:43","slug":"how-to-send-a-shopify-newsletter","status":"publish","type":"post","link":"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2021\/11\/01\/how-to-send-a-shopify-newsletter\/","title":{"rendered":"How to Send a Shopify Newsletter"},"content":{"rendered":"<p><img src=\"https:\/\/th.bing.com\/th\/id\/R.3af3c01be2b3e596172b79295fe4b85b?rik=QTkkNl2krYfDJw&amp;pid=ImgRaw&amp;r=0\" alt=\"See the source image\" \/><\/p>\n<p>Many Shopify stores rely on email marketing. And one of the first buzzwords ecommerce entrepreneurs hear is \u2018Shopify newsletter&#8217;. You may have felt pressured to send one even before opening your store or making any sales. And why do you need it?<\/p>\n<p>Worry not, here&#8217;s how to send a Shopify newsletter and best practices to follow.<\/p>\n<h4>Shopify Newsletter Campaigns<\/h4>\n<p>A Shopify newsletter is a regular email marketing campaign sent to a large number of email subscribers. It&#8217;s a constant effort to connect with current and potential customers.<\/p>\n<p>A Shopify newsletter usually contains blog posts, company updates, and lifestyle images to inspire and promote a brand. It can also promote offers or contests to keep subscribers engaged and increase sales.<\/p>\n<p>You need to know that an email newsletter is totally different from<\/p>\n<ul>\n<li>transactional emails, unique to each customer<\/li>\n<li>automated emails (e.g. welcome, abandoned cart, win back, and birthday emails)<\/li>\n<li>promotional emails aimed solely at immediate conversions.<\/li>\n<\/ul>\n<p>You&#8217;d normally plan a weekly or monthly newsletter to remind people about your Shopify store and encourage them to return.<\/p>\n<p>For example, you want to include current ecommerce content and information that aligns with your current marketing goals. And it&#8217;s not like a welcome series where everyone gets the same emails.<\/p>\n<p>Every subscriber should receive a different sequence of newsletters depending on when they sign up. Just like a newspaper subscription, they start receiving your next newsletter after signing up.<\/p>\n<h4>What is the importance of Email Marketing to every Shopify Store?<\/h4>\n<p>The use of email in ecommerce marketing is crucial. The main advantages:<\/p>\n<ul>\n<li>It allows direct contact with subscribers and customers.<\/li>\n<li>No platform or organization controls it, so you don&#8217;t have to pay for views or clicks. Email has a high return on investment (ROI) of $44 for every dollar spent.<\/li>\n<li>People accept email marketing (especially with GDPR, where they must explicitly opt in) and thus have a more positive attitude towards it. Ads and retargeting are often viewed as intrusive and obnoxious.<\/li>\n<li>Personalized and relevant email campaigns add value to the customer experience.<\/li>\n<\/ul>\n<h4>How to Send a Shopify Newsletter<\/h4>\n<p>The process of sending a Shopify newsletter is similar to any other manual campaign.<\/p>\n<h4>1. Get email subscribers with a signup form<\/h4>\n<p>First, build your Shopify mailing list with newsletter sign-up forms and popups.<\/p>\n<p>Sending newsletters or other promotional emails requires consent.<\/p>\n<p>Having their email addresses for transactional purposes does not imply consent to email marketing. And don&#8217;t buy emails! In short, it&#8217;s a bad idea for your online store and email reputation.<\/p>\n<p>People usually agree to receive marketing emails if they receive value in return. To get an email address, you expect deals and discounts. Exclusive content, quizzes, and a members-only area on your site can also entice casual visitors to sign up.<\/p>\n<h4>2. Contact list management<\/h4>\n<p>Subscribers appear in the Customers tab in Shopify and in your CRM (like Sendinblue, for example).<\/p>\n<p>Now you can create segments based on interests or location to target with Shopify newsletters.<\/p>\n<h4>3. Design your newsletter<\/h4>\n<p>You can reuse the newsletter template and only change the content because it is a continuous campaign.<\/p>\n<p>Include your logo, brand colors, social media links, CTA, and unsubscribe link.<\/p>\n<h4>4. Send and track your performance<\/h4>\n<p>Email metrics like open and click rates help you improve. Finding the sweet spot requires constant monitoring of your email subscribers&#8217; responses to different content, sending times, etc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many Shopify stores rely on email marketing. And one of the first buzzwords ecommerce entrepreneurs hear is \u2018Shopify newsletter&#8217;. You may have felt pressured to send one even before opening your store or making any sales. And why do you need it? Worry not, here&#8217;s how to send a Shopify newsletter and best practices to &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2021\/11\/01\/how-to-send-a-shopify-newsletter\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to Send a Shopify Newsletter&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Send a Shopify Newsletter - Lite1.6 Blog<\/title>\n<meta name=\"description\" content=\"How to Send a Shopify Newsletter\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2021\/11\/01\/how-to-send-a-shopify-newsletter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Send a Shopify Newsletter - Lite1.6 Blog\" \/>\n<meta property=\"og:description\" content=\"How to Send a Shopify Newsletter\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2021\/11\/01\/how-to-send-a-shopify-newsletter\/\" \/>\n<meta property=\"og:site_name\" content=\"Lite1.6 Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-01T14:10:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/th.bing.com\/th\/id\/R.3af3c01be2b3e596172b79295fe4b85b?rik=QTkkNl2krYfDJw&#038;pid=ImgRaw&#038;r=0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lite1.6.siitgo.com\/blog\/#website\",\"url\":\"https:\/\/lite1.6.siitgo.com\/blog\/\",\"name\":\"Lite1.6 Blog\",\"description\":\"Email Marketing Tips, Softwares &amp; 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