{"id":262,"date":"2021-09-01T10:10:57","date_gmt":"2021-09-01T10:10:57","guid":{"rendered":"https:\/\/lite1.6.siitgo.com\/blog\/?p=262"},"modified":"2021-11-16T12:57:08","modified_gmt":"2021-11-16T12:57:08","slug":"bimi-what-is-it-and-what-does-it-mean-for-you","status":"publish","type":"post","link":"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2021\/09\/01\/bimi-what-is-it-and-what-does-it-mean-for-you\/","title":{"rendered":"BIMI: What Is It and What Does It Mean for You?"},"content":{"rendered":"

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Email marketing is a constantly evolving field. Email providers are constantly seeking for new ways to improve their user experience or add a layer of protection. And email marketers must constantly be willing to adapt.<\/p>\n

When Google announced that they will enable BIMI, a new feature on the horizon that promises to improve user experience while also increasing security, marketers began to wonder if this was the next big thing.<\/p>\n

What is the solution?<\/h4>\n

It’s time to study every new feature in the email marketing landscape. Let’s look at what BIMI is, how it works, and how you can use it to improve your email marketing approach.<\/p>\n

What is BIMI?<\/h4>\n

Brand Indicators for Message Identification (BIMI) is an acronym for Brand Indicators for Message Identification. In a nutshell, BIMI displays your company’s logo next to marketing emails you send to your subscribers while they are in their inboxes.<\/p>\n

BIMI has a couple of distinct functions. By putting the sender’s logo next to the emails, it first establishes brand familiarity. This establishes a strong visual connection.<\/p>\n

Second, BIMI functions as a safety feature. Your logo next to your message confirms to your subscribers that this is, in fact, a message from you and not an imposter.<\/p>\n

In an era when it’s more difficult than ever to stand out in an inbox, and phishing emails are on the rise, it’s easy to understand why this would be a very enticing feature to email marketers. You get better control over your subscribers’ experience, more brand recognition in the inbox, and more security over your brand reputation.<\/p>\n

How do you implement BIMI?<\/h4>\n

To get BIMI to work with Gmail, you’ll need to meet the following criteria:<\/p>\n