{"id":1434,"date":"2024-05-16T12:14:29","date_gmt":"2024-05-16T12:14:29","guid":{"rendered":"https:\/\/lite1.6.siitgo.com\/blog\/?p=1434"},"modified":"2024-05-16T12:14:29","modified_gmt":"2024-05-16T12:14:29","slug":"how-to-use-visualization-tools-for-email-marketing-insights","status":"publish","type":"post","link":"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2024\/05\/16\/how-to-use-visualization-tools-for-email-marketing-insights\/","title":{"rendered":"How to Use Visualization Tools for Email Marketing Insights"},"content":{"rendered":"<p data-sourcepos=\"3:1-3:404\">In today&#8217;s data-driven marketing landscape, email marketing remains a powerful tool. But raw data can be overwhelming. Data visualization tools bridge this gap, transforming complex email marketing metrics into clear and actionable insights. This article explores the benefits of using data visualization tools and delves into specific tools and techniques to unlock the power of your email marketing data.<\/p>\n<h3 data-sourcepos=\"5:1-5:53\">Why Data Visualization Matters: Beyond the Numbers<\/h3>\n<p data-sourcepos=\"7:1-7:198\">Email marketing platforms generate a wealth of data, but deciphering those numbers can be challenging. Data visualization tools translate this data into visually compelling charts, graphs, and other formats. Here&#8217;s why data visualization matters:<\/p>\n<ul data-sourcepos=\"9:1-12:77\">\n<li data-sourcepos=\"9:1-9:168\"><strong>Enhanced Comprehension:<\/strong>\u00a0Visual representations make complex data sets easier to understand and identify trends and patterns that might be missed in spreadsheets.<\/li>\n<li data-sourcepos=\"10:1-10:264\"><strong>Improved Communication:<\/strong>\u00a0Data visualizations allow you to effectively communicate email marketing performance to stakeholders,\u00a0colleagues,\u00a0and clients.\u00a0Sharing insights through visuals fosters better understanding and facilitates data-driven decision-making.<\/li>\n<li data-sourcepos=\"11:1-11:211\"><strong>Quicker Identification of Issues:<\/strong>\u00a0Visually identifying trends and anomalies becomes easier with data visualizations.\u00a0You can quickly spot potential areas for improvement in your email marketing strategy.<\/li>\n<li data-sourcepos=\"12:1-12:77\"><strong>Enhanced Storytelling:<\/strong>\u00a0Data visualizations help tell the story of your email marketing efforts.\u00a0You can use visuals to showcase the impact of your campaigns on opens,\u00a0clicks,\u00a0conversions,\u00a0and ultimately,\u00a0your business goals.<\/li>\n<li data-sourcepos=\"13:1-14:0\"><strong>Data-Driven Decisions:<\/strong>\u00a0By visualizing your data,\u00a0you gain a deeper understanding of what resonates with your audience.\u00a0This data empowers you to make informed decisions about future email campaigns and optimize your strategy for maximum impact.<\/li>\n<\/ul>\n<h3 data-sourcepos=\"15:1-15:55\">Popular Data Visualization Tools for Email Marketing<\/h3>\n<p data-sourcepos=\"17:1-17:113\">Several data visualization tools can be integrated with your email marketing platform or work with exported data:<\/p>\n<ul data-sourcepos=\"19:1-20:187\">\n<li data-sourcepos=\"19:1-19:262\"><strong>Google Data Studio (Free):<\/strong>\u00a0A free tool from Google,\u00a0Data Studio allows you to create interactive dashboards and reports from various data sources,\u00a0including your email marketing platform.\u00a0Its user-friendly interface makes it a great option for beginners.<\/li>\n<li data-sourcepos=\"20:1-20:187\"><strong>Tableau (Free and Paid Versions):<\/strong>\u00a0A powerful and versatile data visualization tool,\u00a0Tableau offers a wide range of features and customization options.\u00a0While a free version exists,\u00a0advanced features require a paid subscription.<\/li>\n<li data-sourcepos=\"21:1-21:290\"><strong>Power BI (Free and Paid Versions):<\/strong>\u00a0Developed by Microsoft,\u00a0Power BI provides robust data visualization capabilities and seamless integration with Microsoft products.\u00a0Similar to Tableau,\u00a0a free version offers basic features,\u00a0while advanced functionality requires a paid subscription.<\/li>\n<li data-sourcepos=\"22:1-22:216\"><strong>Looker (Paid):<\/strong>\u00a0A cloud-based data visualization platform,\u00a0Looker integrates with various data sources and provides advanced data exploration capabilities.\u00a0It&#8217;s a popular choice for enterprise-level businesses.<\/li>\n<li data-sourcepos=\"23:1-24:0\"><strong>Customizable Email Marketing Platform Reporting:<\/strong>\u00a0Many email marketing platforms offer built-in reporting features with basic data visualization options.\u00a0Explore the reporting functionalities within your chosen platform to create reports and charts tailored to your specific needs.<\/li>\n<\/ul>\n<h3 data-sourcepos=\"25:1-25:60\">Essential Techniques for Visualizing Email Marketing Data<\/h3>\n<p data-sourcepos=\"27:1-27:124\">Once you&#8217;ve chosen a data visualization tool, here are some key techniques to get the most out of your email marketing data:<\/p>\n<ul data-sourcepos=\"29:1-29:247\">\n<li data-sourcepos=\"29:1-29:247\"><strong>Identify Your Goals:<\/strong>\u00a0Before diving into visualization,\u00a0define your goals.\u00a0Do you want to understand open rates across different subject lines?\u00a0Analyze click-through rates on CTAs?\u00a0Knowing your goals guides your choice of visualizations and metrics.<\/li>\n<li data-sourcepos=\"30:1-30:253\"><strong>Select the Right Chart Type:<\/strong>\u00a0Different chart types work best for different purposes.\u00a0Use bar charts for comparisons,\u00a0line charts for trends,\u00a0and pie charts for proportions.\u00a0Choose charts that effectively represent the data you want to showcase.<\/li>\n<li data-sourcepos=\"31:1-31:198\"><strong>Focus on Clarity and Conciseness:<\/strong>\u00a0Avoid overloading your visuals with too much information.\u00a0Keep charts clear and concise,\u00a0using labels and legends effectively to ensure clarity for viewers.<\/li>\n<li data-sourcepos=\"32:1-32:239\"><strong>Utilize Color Strategically:<\/strong>\u00a0Color can significantly enhance your visualizations.\u00a0Choose color schemes that are visually appealing and represent data distinctions clearly.\u00a0Avoid using too many colors,\u00a0as it can overwhelm the viewer.<\/li>\n<li data-sourcepos=\"33:1-34:0\"><strong>Interactive Dashboards:<\/strong>\u00a0Consider creating interactive dashboards that allow exploration of different data sets and filters.\u00a0This provides a deeper level of analysis and engagement for viewers.<\/li>\n<\/ul>\n<h3 data-sourcepos=\"35:1-35:63\">Examples of Data Visualizations for Email Marketing Insights<\/h3>\n<p data-sourcepos=\"37:1-37:111\">Here are some practical examples of how data visualizations can unlock insights from your email marketing data:<\/p>\n<ul data-sourcepos=\"39:1-41:199\">\n<li data-sourcepos=\"39:1-39:236\"><strong>Bar Chart Comparing Open Rates by Subject Line:<\/strong>\u00a0Visually compare open rates for different subject lines you&#8217;ve tested.\u00a0This helps identify which subject lines grab your audience&#8217;s attention and encourage them to open your emails.<\/li>\n<li data-sourcepos=\"40:1-40:263\"><strong>Line Chart Tracking Click-Through Rates Over Time:<\/strong>\u00a0Track click-through rates on your CTAs over time.\u00a0This can reveal trends and identify if click-through rates are increasing or decreasing over time,\u00a0prompting further investigation or optimization efforts.<\/li>\n<li data-sourcepos=\"40:1-40:263\"><strong>Pie Chart Showing Click Distribution Across Email Elements:<\/strong>\u00a0This helps identify which elements within your email are most engaging and driving the most clicks.<\/li>\n<li data-sourcepos=\"40:1-40:263\"><strong>Heatmap Highlighting Click Locations Within Emails:<\/strong>\u00a0Heatmap tools can visualize where recipients click within your emails.\u00a0This goes beyond click-through rates and provides insights into which areas of your email content are most visually appealing and interactive.<\/li>\n<li data-sourcepos=\"40:1-40:263\"><strong>Scatter Plot Analyzing Demographics and Conversion Rates:<\/strong>\u00a0Create a scatter plot to analyze the relationship between subscriber demographics (e.g.,\u00a0age,\u00a0location) and conversion rates.\u00a0This can reveal which demographics are most likely to convert after receiving your emails,\u00a0allowing you to tailor content and messaging accordingly.<\/li>\n<li data-sourcepos=\"40:1-40:263\"><strong>Interactive Dashboard Monitoring Overall Campaign Performance:<\/strong>\u00a0Develop an interactive dashboard that displays key metrics like open rates,\u00a0click-through rates,\u00a0conversion rates,\u00a0and unsubscribe rates for various email campaigns.\u00a0This allows you to monitor campaign performance at a glance and identify areas requiring improvement.<\/li>\n<\/ul>\n<p data-sourcepos=\"8:1-8:215\">By implementing these techniques and exploring various data visualization options, you can transform your email marketing data into actionable insights that empower you to optimize your campaigns for maximum impact.<\/p>\n<h3 data-sourcepos=\"10:1-10:54\">Beyond the Tools: Data Visualization Best Practices<\/h3>\n<p data-sourcepos=\"12:1-12:29\">Here are some additional best practices to ensure your data visualizations are effective and informative:<\/p>\n<ul data-sourcepos=\"14:1-18:0\">\n<li data-sourcepos=\"14:1-14:192\"><strong>Context is Key:<\/strong>\u00a0Always provide context alongside your visualizations.\u00a0Explain the data source,\u00a0metrics represented,\u00a0and any relevant trends or insights you&#8217;ve gleaned from the visuals.<\/li>\n<li data-sourcepos=\"15:1-15:272\"><strong>Target Your Audience:<\/strong>\u00a0Consider who will be viewing your data visualizations.\u00a0Tailor the level of detail and complexity to your audience&#8217;s needs.\u00a0For example,\u00a0a technical report for data analysts may require more detail compared to a presentation for stakeholders.<\/li>\n<li data-sourcepos=\"16:1-16:230\"><strong>Accessibility and Usability:<\/strong>\u00a0Ensure your visualizations are accessible to viewers with color blindness or visual impairments.\u00a0Use appropriate color contrast and provide alternative text descriptions for charts and graphs.<\/li>\n<li data-sourcepos=\"17:1-18:0\"><strong>Data Security:<\/strong>\u00a0When using cloud-based data visualization tools,\u00a0prioritize data security.\u00a0Choose tools with robust security features and ensure proper data access controls are in place.<\/li>\n<\/ul>\n<h3 data-sourcepos=\"19:1-19:57\">Conclusion<\/h3>\n<p data-sourcepos=\"21:1-21:274\">Data visualization tools empower you to unlock the full potential of your email marketing data. By translating complex metrics into clear and compelling visuals, you gain a deeper understanding of what resonates with your audience and identify areas for improvement. Utilize various visualization techniques, choose the right tools for your needs, and prioritize data security to transform raw data into actionable insights. Ultimately, data visualization empowers you to make data-driven decisions, optimize your email marketing strategy, and achieve long-term success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s data-driven marketing landscape, email marketing remains a powerful tool. But raw data can be overwhelming. Data visualization tools bridge this gap, transforming complex email marketing metrics into clear and actionable insights. This article explores the benefits of using data visualization tools and delves into specific tools and techniques to unlock the power of &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2024\/05\/16\/how-to-use-visualization-tools-for-email-marketing-insights\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to Use Visualization Tools for Email Marketing Insights&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Visualization Tools for Email Marketing Insights<\/title>\n<meta name=\"description\" content=\"In today&#039;s data-driven marketing landscape, email marketing remains a powerful tool. But raw data can be overwhelming. Data visualization tools bridge this gap, transforming complex email marketing metrics into clear and actionable insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2024\/05\/16\/how-to-use-visualization-tools-for-email-marketing-insights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Visualization Tools for Email Marketing Insights\" \/>\n<meta property=\"og:description\" content=\"In today&#039;s data-driven marketing landscape, email marketing remains a powerful tool. But raw data can be overwhelming. Data visualization tools bridge this gap, transforming complex email marketing metrics into clear and actionable insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2024\/05\/16\/how-to-use-visualization-tools-for-email-marketing-insights\/\" \/>\n<meta property=\"og:site_name\" content=\"Lite1.6 Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-16T12:14:29+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lite1.6.siitgo.com\/blog\/#website\",\"url\":\"https:\/\/lite1.6.siitgo.com\/blog\/\",\"name\":\"Lite1.6 Blog\",\"description\":\"Email Marketing Tips, Softwares &amp; Online Advertising Tutorials\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lite1.6.siitgo.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2024\/05\/16\/how-to-use-visualization-tools-for-email-marketing-insights\/#webpage\",\"url\":\"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2024\/05\/16\/how-to-use-visualization-tools-for-email-marketing-insights\/\",\"name\":\"How to Use Visualization Tools for Email Marketing Insights\",\"isPartOf\":{\"@id\":\"https:\/\/lite1.6.siitgo.com\/blog\/#website\"},\"datePublished\":\"2024-05-16T12:14:29+00:00\",\"dateModified\":\"2024-05-16T12:14:29+00:00\",\"author\":{\"@id\":\"https:\/\/lite1.6.siitgo.com\/blog\/#\/schema\/person\/c618b4ebaa87567324ae7c6da7cf2177\"},\"description\":\"In today's data-driven marketing landscape, email marketing remains a powerful tool. But raw data can be overwhelming. Data visualization tools bridge this gap, transforming complex email marketing metrics into clear and actionable insights.\",\"breadcrumb\":{\"@id\":\"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2024\/05\/16\/how-to-use-visualization-tools-for-email-marketing-insights\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2024\/05\/16\/how-to-use-visualization-tools-for-email-marketing-insights\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2024\/05\/16\/how-to-use-visualization-tools-for-email-marketing-insights\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lite1.6.siitgo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Use Visualization Tools for Email Marketing Insights\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/lite1.6.siitgo.com\/blog\/#\/schema\/person\/c618b4ebaa87567324ae7c6da7cf2177\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/lite1.6.siitgo.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8b8e8aacac30f43822df7c4e98dfec02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8b8e8aacac30f43822df7c4e98dfec02?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/lite1.6.siitgo.com\/blog\"],\"url\":\"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Use Visualization Tools for Email Marketing Insights","description":"In today's data-driven marketing landscape, email marketing remains a powerful tool. But raw data can be overwhelming. Data visualization tools bridge this gap, transforming complex email marketing metrics into clear and actionable insights.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2024\/05\/16\/how-to-use-visualization-tools-for-email-marketing-insights\/","og_locale":"en_US","og_type":"article","og_title":"How to Use Visualization Tools for Email Marketing Insights","og_description":"In today's data-driven marketing landscape, email marketing remains a powerful tool. But raw data can be overwhelming. Data visualization tools bridge this gap, transforming complex email marketing metrics into clear and actionable insights.","og_url":"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2024\/05\/16\/how-to-use-visualization-tools-for-email-marketing-insights\/","og_site_name":"Lite1.6 Blog","article_published_time":"2024-05-16T12:14:29+00:00","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/lite1.6.siitgo.com\/blog\/#website","url":"https:\/\/lite1.6.siitgo.com\/blog\/","name":"Lite1.6 Blog","description":"Email Marketing Tips, Softwares &amp; Online Advertising Tutorials","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lite1.6.siitgo.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2024\/05\/16\/how-to-use-visualization-tools-for-email-marketing-insights\/#webpage","url":"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2024\/05\/16\/how-to-use-visualization-tools-for-email-marketing-insights\/","name":"How to Use Visualization Tools for Email Marketing Insights","isPartOf":{"@id":"https:\/\/lite1.6.siitgo.com\/blog\/#website"},"datePublished":"2024-05-16T12:14:29+00:00","dateModified":"2024-05-16T12:14:29+00:00","author":{"@id":"https:\/\/lite1.6.siitgo.com\/blog\/#\/schema\/person\/c618b4ebaa87567324ae7c6da7cf2177"},"description":"In today's data-driven marketing landscape, email marketing remains a powerful tool. But raw data can be overwhelming. Data visualization tools bridge this gap, transforming complex email marketing metrics into clear and actionable insights.","breadcrumb":{"@id":"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2024\/05\/16\/how-to-use-visualization-tools-for-email-marketing-insights\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2024\/05\/16\/how-to-use-visualization-tools-for-email-marketing-insights\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/2024\/05\/16\/how-to-use-visualization-tools-for-email-marketing-insights\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lite1.6.siitgo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Use Visualization Tools for Email Marketing Insights"}]},{"@type":"Person","@id":"https:\/\/lite1.6.siitgo.com\/blog\/#\/schema\/person\/c618b4ebaa87567324ae7c6da7cf2177","name":"admin","image":{"@type":"ImageObject","@id":"https:\/\/lite1.6.siitgo.com\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/8b8e8aacac30f43822df7c4e98dfec02?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8b8e8aacac30f43822df7c4e98dfec02?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/lite1.6.siitgo.com\/blog"],"url":"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1434"}],"collection":[{"href":"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=1434"}],"version-history":[{"count":1,"href":"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1434\/revisions"}],"predecessor-version":[{"id":1435,"href":"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1434\/revisions\/1435"}],"wp:attachment":[{"href":"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=1434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=1434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lite1.6.siitgo.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=1434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}