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Not investing in your list<\/strong><\/p>\n By you not investing in the upkeep of your list, it is possible for you to miss out on potential opportunities to connect with prospects or subscribers. This can look like not adding to your list when you are receiving new contacts or keeping bad contacts on your list.<\/p>\n The bounce rate and the spam score are also important metrics<\/strong>, especially because the email service providers look at them too. This reflects poorly on your business, so it is a good practice for you to evaluate your list regularly and to remove the inaccurate email addresses!<\/p>\n Not paying attention to details<\/strong><\/p>\n Going on and on about the proofreading of your emails might sound like a broken record. But if we all are aware that it is something we should do, why do we still struggle with it so much at this time?<\/p>\n Take the extra time you have to pay attention to the details in your email<\/strong>, like your grammar and the links. It will show when you don\u2019t! One of our favorites? When the preheader of your email still reads the: \u201cview this email<\/strong>.\u201d It proves that you did not care enough to dot your I\u2019s and to also cross your T\u2019s.<\/p>\n You need to have created an email checklist <\/strong>that you will walk through every single time right before you start pressing the send. It should cover the basics but also it should include a step to read the email out loud before you start sending it on its way. It is amazing the things you catch when you take the time to read it out loud!<\/p>\n This one is very true for any marketing tactic but shows up a lot in the emails. It is really easy to start every sentence with the \u201cwe\u201d But instead, you should try to eliminate every mention of your company in the first sentence or your first paragraph. Make it more about your reader, and the difference will show in the content that you write!<\/p>\n You can start by reworking some of your sentences.<\/strong> Instead of the, \u201cWe are excited to celebrate the grand opening of our new space!\u201d you can write \u201cYou are invited to a grand opening celebration!\u201d<\/p>\n Doing this keeps your readers at the center of your communication and also shows them just how valuable they are to your business!<\/p>\n Mobile is not just the future. It is simply the reality when it comes to your email marketing. Up to 70% of your readers are making use of the mobile device and will be reading your email on their mobile device. That means the mobile should be your primary focus when you are writing and designing your email.<\/p>\n At the very least, make sure that you are sending a test email to your phone before you start to hit send!<\/p>\n![\"\"](\"https:\/\/lite1.6.siitgo.com\/blog\/wp-content\/uploads\/2021\/06\/images-5-1.png\")
\nMake it focused on you, and not your customer<\/strong><\/p>\n![\"\"](\"https:\/\/lite1.6.siitgo.com\/blog\/wp-content\/uploads\/2021\/05\/Digital-Marketing-Strategies-compressor-300x124.jpg\")
\nNot optimizing for mobile<\/strong><\/p>\n