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The Bounce Rate <\/strong>\u2013 Total number of the hard or the soft bounces divided by the total number of emails sent. 1. <\/strong>Highest bounce rates by industry The Bounce rates must be kept as low as possible <\/strong>and they are easily managed by making use of the email verification tool like the Bouncer.<\/p>\n The main factors that affect the email bounce rates are:<\/strong><\/p>\n 1.<\/strong> Stale email lists The Complaint Rate<\/strong> \u2013 The total number of spam complaints will be divided by the total number of emails that are sent.<\/p>\n It is not always added to or even featured in the main benchmark options, but it is a key indicator none-the-less.<\/p>\n The complaint rate of your email campaign is simply the number of emails that the recipients report as spam.<\/strong> The higher number of the complaints that is received will increase the chances of your email address being marked as spam by the major email service providers.<\/p>\n Email addresses that are determined as spam will find it almost impossible to get to their subscribers.<\/p>\n Studied carried out far back as the year 2018 <\/strong>almost all the email complaint rates in the Campaign Monitor data dropped below 0.01%. The acceptable rate is now considered to be 0.1%, so all the industry sectors are actively below the point to merit concern.<\/p>\n The main factors that affect the complaint rates are:<\/strong><\/p>\n 1.<\/strong> Emails that have the appearance of spam The Email deliverability is the ability to make delivery emails to your subscribers\u2019 inboxes.<\/p>\n This is an option that many marketers are using to gauge the likelihood of emails<\/strong> that are being delivered against the actual data from their campaigns. It is a form of email delivery rate.<\/p>\n The metric is complex<\/strong> because it is depending on so many different elements. It also makes the finding of an average email deliverability rate to be difficult to produce.<\/p>\n If we are to consider the deliverability rate of the emails that are arriving in the inbox against those that do not, then the ideal is 100%. However, with the bounce rates, the spam protection and the other influences, about 95% is considered to be an acceptable score.<\/p>\n
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\nAverage across all industries \u2013 0.7%<\/strong><\/p>\n
\n2.<\/strong> Construction, Contracting, and Manufacturing: 2.2% (1.51% in 2018)
\n3.<\/strong> Real Estate, Design and Construction Activities: 1.4% (1.08% in 2018)
\n4.<\/strong> Government: 1.3% (1.08% in 2018)
\n5.<\/strong> Lowest bounce rates by industry
\n6.<\/strong> Food and beverage: 0.3% (0.64% in 2018)
\n7.<\/strong> Consumer Packaged Goods: 0.4% (0.67% in 2018)
\n8.<\/strong> Retail: 0.4% (0.69% in 2018)<\/p>\n![\"\"](\"https:\/\/lite1.6.siitgo.com\/blog\/wp-content\/uploads\/2021\/06\/images-5.png\")
\nA bounced email is the email that could not be delivered.<\/strong> The Hard bounces are permanent and immediately undeliverable. The Soft bounces are the temporary bounces that may be delivered on subsequent attempts.<\/p>\n
\n2.<\/strong> Poor data from bought-in lists
\n3.<\/strong> Failure to cleanse invalid addresses
\n4.<\/strong> Failing to provide confirmed\/double opt-in systems
\n5.<\/strong> Content that looks like spam
\n6.<\/strong> Email list health<\/p>\nThe Email complaint rates<\/strong><\/h4>\n
\n2.<\/strong> Poor design
\n3.<\/strong> Irrelevant and poorly put-together content<\/p>\nEmail deliverability<\/strong><\/h4>\n