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The Email open rates<\/strong><\/p>\n Open Rate<\/strong> \u2013 Every time an email was opened will be divided by the total number of the emails sent.<\/p>\n Average across all industries \u2013 17.8%<\/strong><\/p>\n 1.<\/strong> Highest open rates by industry The open rate benchmark is known to be the most basic,<\/strong> and yet it is one of the most important, of our metrics, this is the percentage of the subscribers who open your email.<\/p>\n The main factors that will affect open rates are:<\/strong><\/p>\n 1. Quality of an email\u2019s subject line \u2013 including text, tone and length Email click-through rates (CTR)<\/strong><\/p>\n Click-through Rate<\/strong> \u2013 This is the number of subscribers who clicked a link within the email and divided by the total number of emails that was sent.<\/p>\n Average across all industries \u2013 2.6%<\/strong><\/p>\n 1. Highest click-through rates by industry This click-rate benchmark gives the marketers an idea about the quality of the email content and how the calls-to-action<\/strong> are compelling. It is a measure of the amount of subscribers that are visiting your website and, that are ultimately, making conversions.<\/p>\n The main factors to affect the click-through rates are:<\/strong><\/p>\n 1.<\/strong> Maintaining your brand voice
\n2.<\/strong> Government: 30.5% (an increase of 10.71% from 19.79% in 2018)
\n3.<\/strong> Nonprofit: 25.2% (an increase of 4.81% from 20.23% in 2018)
\n4.<\/strong> Education: 23.4% (an increase of 4.5% from 18.9% in 2018)
\n5.<\/strong> Lowest open rates by industry
\n6.<\/strong> Automotive and Aerospace: 12.6% (17% in 2018)
\n7.<\/strong> Food and Beverage: 13.0% (15.48% in 2018)
\n8.<\/strong> Retail: 13.9% (14.98% in 2018)<\/p>\n
\n2.<\/strong> Previews optimized to include preheader text
\n3.<\/strong> Sender name and email address
\n4.<\/strong> Time and day of delivery
\n5.<\/strong> Frequency of campaigns<\/p>\n
\n2.<\/strong> Government: 4.1% (an increase of 1.06% from 3.04% in 2018)
\n3.<\/strong> Real Estate, Design and Construction Activities: 3.6% (an increase of 0.54% from 3.06% in 2018)
\n4.<\/strong> Agriculture, Forestry, Fishing and Hunting: 3.5% (an increase of 0.16% from 3.66% in 2018)
\n5.<\/strong> Lowest click-through rates by industry
\n6. <\/strong>Automotive and Aerospace: 1.2% (2.17% in 2018)
\n7.<\/strong> Food and Beverage: 1.2% (1.69% in 2018)
\n8.<\/strong> Consumer Packaged Goods: 1.6% (1.86% in 2018)
\n9.<\/strong> Travel, Hospitality, and Leisure: 1.6% (2.14% in 2018)<\/p>\n![\"\"](\"https:\/\/lite1.6.siitgo.com\/blog\/wp-content\/uploads\/2021\/06\/download-16.png\")
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\n2.<\/strong> Strong segments with the most relevant content
\n3.<\/strong> Defined calls-to-action utilizing the clean and clear design and copy
\n4.<\/strong> Call-to-action placement
\n5.<\/strong> Incentivized calls-to-action
\n6.<\/strong> Content that backs up the subject line<\/p>\n